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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. How are you tracking success? There are many marketing technology tools that can help you measure success. Having this data will help you make business decisions based on trends or actual performance.

Analytics 169
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Member Retention Strategies For Professional Associations

Association Analytics

Here are some member retention best practices to help you hold onto your members. Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. This is where establishing strong member retention strategies comes into play.

Retention 169
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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. This is a mistake that costs non-profits valuable time and resources. You only have so many staff members, so much money and so much time in a day. Who can you truly call a “major donor prospect?”

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

Practice 240
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Retention rates aren’t one dimensional.

Retention 169
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Lead From the Human Side of Technology

.orgSource

Once upon a time, the title of the lead technology wizard didn’t necessarily begin with a C. As a result, IT leaders are called on to share their wisdom with the rest of us, and they are challenged to help us collaborate in ways that are unfamiliar and sometimes uncomfortable. Empathy— is the basis for all productive relationships.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. By providing data, you’re helping these tools learn and become more efficient, but now “your” data has become “their” data too.