Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Increased discord on Facebook.

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Facebook Digital Strategy Social Media 76

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. For example, Gen Z and Millennial audiences are active Instagram users, while older generations tend to be more active on Facebook. Use your logo as your profile picture.

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Social Media Media Build Social 52

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Humane Society of Pikes Peak’s TikTok is a great example of raising awareness of their organization and engaging with their community. Fundraising.

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Social Media Media Guide Social 52

Greater Giving

DECEMBER 15, 2022

Donor Profiles and Records . By using both Facebook and Tiktok, for example, you can reach different generations of donors. For example, a donor may first see an email about your upcoming fundraising event, then come across a post about the event on Instagram the next day. Donor Profiles and Records. Social media.

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Digital Marketing Donor Channel 75

Nonprofits Source

OCTOBER 11, 2023

For example, you can identify prospects to reach out to through direct messages or use demographic information to develop more specific campaigns. In this case, it’s most important to append social media profiles. For example, if you’re an animal shelter in the Atlanta area, you may want to prioritize targeting local supporters.

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Social Media Data Media Atlanta 52

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Prioritize SEO.

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Fund Donor Strategy Search 52

Allegiance Group

MAY 18, 2023

An essential step is starting with a specific digital advertising plan that accounts for assumptions, projected growth, budget, flight dates, targeting your ideal donor profile, design, analytics, and reporting. Facebook & Instagram These two social media platforms have a role at every funnel level.

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Digital Practice Donor Strategy 52

Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. So far, the demographics of Google+ skew toward American males working in technology. Community First.

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Social Network Network Strategy Social 165

Candid

NOVEMBER 17, 2021

Here's the backstory: In the summer of 2021, over 130 funders shared example grant applications with TAG as part of our involvement in the #FixtheForm campaign with GrantAdvisor.org. Project Demographics/Orientation/Status (2 percent). Organization’s DUNS Number and/or GuideStar profile. Miscellaneous (3 percent).

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Profiles VS Pages. Profiles are for individuals, Pages for Organizations.

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Facebook Profile Demographics Nonprofit 118

Candid

JUNE 2, 2021

We know that change is hard and slow, and Candid is a great example. While we are most commonly known for tools and resources like GuideStar profiles and Foundation Maps, we are currently bringing together our data repositories so we can seamlessly capture a full view of the field. . There is still so much we all need to learn.

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Data Profile Grant Philanthropy 59

Qgiv

JUNE 29, 2021

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! Facebook Payments and Charitable Giving Tools.

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Social Media Tools Media Create 89

AccelEvents

JULY 23, 2021

For example, if the goal of your next event is to get more leads , you would need to implement a lead capture strategy. Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. .

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Marketing Strategy Guide Sponsor 119

NonProfit Hub

JANUARY 25, 2019

Use Google Analytics, Facebook, Twitter and Instagram insights to keep track of the demographics of people who engage with your content. To find your analytics on Facebook, go to your business profile and click the “Insights” tab. The unveiling of your new logo, website, mission, etc.

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Profile Analytics Voice Audience 59

The Modern Nonprofit

APRIL 18, 2023

develop donor personas Donor personas are fictional, yet data-driven profiles that represent your ideal supporters. Based on your research, create profiles of your ideal donors. These personas should include details about their demographics, interests, motivations, and giving preferences.

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Guide Donor Fundraising Social Media 52

Bloomerang

APRIL 6, 2021

If, for example, your audience historically has an exceptionally low text-to-give response rate, you might consider sticking to email, social media, and direct mail strategies. For example, say Lisa used to volunteer with an animal shelter in college. Demographic information. Direct mail can target older audiences .

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Mail Channel Strategy Fundraising 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 20, 2008

Nick O'Neil found this video and used in a post called " Facebook for Grandparents." " I set up my eighty-something Dad on Facebook - and his reaction "Cognitive Overload!" " -- Although when I posted videos of his grandchildren on his profile, he emailed me saying he enjoyed the video.

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Social Network Demographics Network Site 50

AccelEvents

JULY 19, 2020

For example, the Salesforce “World Tour” in Sydney Australia had 15,000 registered attendees. If you can demonstrate that the demographics of your registered attendees match their target audience, they are likely to jump at the chance to sponsor your event. Express your excitement at having them onboard and then link to their profiles.

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Virtual Sponsor Registration United States 96

Amy Sample Ward

NOVEMBER 5, 2009

Do to the lack of activity on MySpace, we’ve decided to focus our efforts on the Causes Application on Facebook.&# (To read the full message, click here.) Though, with MySpace, organizations have different opportunities for creating profiles and interacting with supporters than on Facebook. Looking Ahead.

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Myspace Technology Causes Application 158

Amy Sample Ward

NOVEMBER 5, 2009

Do to the lack of activity on MySpace, we’ve decided to focus our efforts on the Causes Application on Facebook.&# (To read the full message, click here.) Though, with MySpace, organizations have different opportunities for creating profiles and interacting with supporters than on Facebook. Looking Ahead.

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Myspace Technology Causes Application 158

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. Write a short profile of a few of your target audience members. ” Facebook Ads as Filters. Facebook enables you to run hyper-targeted ads, slicing and dicing your audience in all sorts of interesting ways. Survey Your Tribe.

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Analysis Audience Test China 105

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . If, for example, members of your target audience are interested in networking, they will need to see ample networking opportunities presented in your agenda. .

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Virtual Audience Technique Industry 98

NTEN

JULY 18, 2011

By now you’ve probably played around a bit with Facebook’s ‘Like’ button. You’ve suggested that Facebook friends ‘Like’ your Facebook page. But all that Facebook activity represents only a tiny fraction of what the ‘Like’ button can actually do for your organization when you add the ‘Like’ button directly to your website.

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Facebook Social Media Advocacy Site 74

NTEN

NOVEMBER 10, 2011

For example, if you’re an environmental group focused on marine ecosystems, you might expand your field of vision to include: People interested in other environmental issues. So long as you consistently connect your profile to your organization’s website, you’ll begin driving traffic to it. (It

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Audience Profile Group Spam 88

AccelEvents

JULY 19, 2020

For example, the Salesforce “World Tour” in Sydney Australia had 15,000 registered attendees. If you can demonstrate that the demographics of your registered attendees match their target audience, they are likely to jump at the chance to sponsor your event. Express your excitement at having them onboard and then link to their profiles.

Virtual 52

Virtual Sponsor Registration United States 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. Pinboards appear to have a longer life-span than a facebook or twitter post.

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Sierra Leone Case Study Benchmark Comparison 126

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . Should you be considering this important demographic when you redesign your site next time around? Definitely. First Step – Analytics. Still not convinced.

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Social Media Site Media Social 67

Connection Cafe

MAY 10, 2017

You know that Facebook and Twitter are still major drivers of traffic to your website, but your love affair with Facebook is somewhat diminishing because hardly anyone even sees your posts if you haven’t boosted them (i.e. You need as strong a strategy for Instagram as you do for Facebook and Twitter. Dream Defenders: [link].

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Org Influence Nonprofit Facebook 43

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . If, for example, members of your target audience are interested in networking, they will need to see ample networking opportunities presented in your agenda. .

Virtual 52

Virtual Audience Technique Industry 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

As rapid demographic shifts powerfully reshape the cultural and political landscape of California, they also give rise to anxieties that may render immigrants vulnerable. Facebook, Twitter and text messaging are also in the pipeline.

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Social Organization San Francisco California 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

While they had a relatively smaller number of followers on Twitter or Facebook, they had focused on engaging their community online. Their use of Facebook was instrumental in winning Sears’ Dads Making a Difference Contest. They have successfully used Facebook to identify and cultivate donors.

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Washington Training Train Giving 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2015

The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. In some ways, Generation Z are extreme versions of Millennials, particularly because they are the first generation to be born into a digital lifestyle. They are not content to just sit and click. Gen Z By The Numbers.

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Social Nigeria Student Cancer 50

Connection Cafe

DECEMBER 2, 2016

Facebook – Facebook is by far the easiest and most intuitive place to start digital marketing. Facebook combines critical mass (everyone is on Facebook) with data. When marketing with Facebook, start by targeting potential supporters that look like your current supporters.

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Data Donor Beginner Database 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

She notes that in the short-term Facebook isn't threatened -- for now. Application developers are going to go to where the heat is, and that heat is red hot at Facebook But longer term, this may change. Microsoft, Yahoo, and Facebook are not part of the announcement (yet). s an example. Platform??? Container???

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Director Open Social Social Network 50

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. The fastest growing demographic is those 35 years old and older. billion minutes are spent on Facebook each day (worldwide). A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile.

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Tools Tech Map Case Study 100

Care2

AUGUST 7, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48