Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. There are many marketing technology tools that can help you measure success. Let’s use email as an example. Sales are instant.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

AUGUST 14, 2023

By providing data, you’re helping these tools learn and become more efficient, but now “your” data has become “their” data too. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

Associations 317

Associations San Diego Las Vegas North Carolina 317

ASU Lodestar Center

OCTOBER 6, 2021

For example, consider you’re a Spanish-speaking customer from a neighborhood that as of recently is facing a housing crisis due to COVID-impacted job losses. You find a local nonprofit in your community that you think might be able to help you find and utilize resources relating to rental assistance. Why does DEI matter?

Strategy 98

Strategy Help Demographics Environment 98

Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success. What are learners missing from you?

Analytics 169

Analytics Education Program Impact 169

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action.

Retention 192

Retention Data Associations Rate 192

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Audience Insights: Look at your audience insights on Facebook and write down your key demographic information.

Raise 325

Raise Fund Phase Audience 325

Association Analytics

AUGUST 15, 2022

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). What are real-time trends and demographics of our meeting registrants? What products should we sunset?

Analytics 169

Analytics Associations Demographics Picture 169

Nonprofit Tech for Good

JANUARY 20, 2023

What do you do to continue to support your organization in its efforts to make a difference in your community and in the world? Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. Then, think of the different types of fundraisers you might create. 2) Brainstorm.

Fundraising 352

Fundraising Nonprofit Ideas Virtual 352

Candid

FEBRUARY 15, 2023

For example, there are differences of opinion as to how much BIPOC representation is needed to be considered “in power” (e.g., as well as how the majority is calculated (for example, do you calculate 51% across all individual leaders or 51% of the individuals within each type of leadership role?). Community members?).

Measure 98

Measure Demographics New York Roles 98

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. The platform, however, is different than Facebook or Twitter. For example, Feeding America is a nonprofit with a national network of more than 200 food banks. Other orgs take different approaches.

Fundraising 325

Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

DECEMBER 2, 2023

Reflecting on the past success of your fundraising efforts while also learning about emerging fundraising trends can help you decide how to best allocate resources for the upcoming year. Some feel as though the new technology is helpful, while some believe AI can be inauthentic—and others simply don’t know enough about it to fully trust it.

Trend 311

Trend Fundraising Digital Celebrate 311

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

Audience 82

Audience Donor Survey Demographics 82

Association Analytics

MARCH 1, 2023

For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways. For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each.

Associations 320

Associations Product Virtual Survey 320

.orgSource

JULY 10, 2023

We thought we could help our colleagues prepare for that disruption by gathering advice from people who greet change as an unexpected advantage. Better yet, set the example of being agile, innovative and forward-thinking—don’t wait to respond to change. Does your governance structure help or hinder your progress towards goals?

Advice 170

Advice Course Associations Change 170

Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. For example, you can create groups based on supporters’ giving habits, such as donation recency, type, amount, frequency, and reason for donating.

Donation 110

Donation Strategy Nonprofit Gift 110

Candid

APRIL 25, 2023

The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. For example, EGA has called on funders to commit to directing 30% of environmental funding to BIPOC-led grantees by 2025.

Effective 104

Effective Demographics Philanthropy United States 104

sgEngage

JULY 20, 2023

You’ve done your due diligence and you know they are making a real difference. Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. For example, if your goal is to connect with a younger audience, check out these ways we recommend using storytelling to reach Millennials and Gen-Z.

Storytelling 60

Storytelling Impact Help Demonstration 60

.orgSource

DECEMBER 26, 2023

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. Changing member demographics adds to the complexity.” That’s a different place than where we were, even 25 years ago.”

Associations 221

Associations Skills Culture Environment 221

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 243

Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

Tools 361

Tools Fundraising Analytics Analysis 361

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Studying factual information will help you make better choices.” Selecting people with a genuine interest in your mission and vision and who are eager to help you accomplish your goals is a good way to avoid mistakes.

Application 221

Application Statistics Culture Job 221

Association Analytics

APRIL 8, 2021

For example, your organization may have a 2021 goal of “increasing membership.” For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. What member demographics or behavior patterns would be insightful in honing your leading indicators?

Goal 192

Goal Data Articulate Analysis 192

sgEngage

SEPTEMBER 4, 2023

When you are working on a tough issue or an innovative solution, sometimes it helps to learn from others who have tackled that problem or are working on a similar idea. From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year.

Blackbaud 89

Blackbaud Denver Demographics Case Study 89

Greater Giving

MARCH 25, 2024

Not to worry—we’ll help you with your event planning by teaching you our top strategies for writing an effective fundraising auction item description. When written well, these will help you generate excitement, entice attendees to bid, and increase the funds you generate from your event. But how do you write a great description?

Fundraising 98

Fundraising Template Storytelling Headline 98

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . 1) Forget about organic, focus on ads.

Test 325

Test Facebook Charity Profit 325

Qgiv

JANUARY 4, 2022

For example, rather than needing to spend money printing out endless flyers for a direct mail campaign, you can easily plan and execute an email campaign instead for far less money and with a more sizeable return on your investment. What are the different ways to fundraise online? Micro-donation programs. Virtual silent auction.

Raise 98

Raise Ideas Online Help 98

Forum One

JULY 15, 2021

our demographics and interest areas). Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization. Examples of intermediate personalization. Examples of advanced personalization.

Personal 101

Personal Test Demographics Analytics 101

sgEngage

JANUARY 26, 2024

Businesses with corporate philanthropy programs are eager to help organizations get the word out about their mission and amplify their impact. For example, an animal welfare organization might run an awareness campaign to bring attention to pet overpopulation in the community, which is leading to more abandoned pets in the shelters.

Awareness 70

Awareness Campaign Business Collaboration 70

Association Analytics

JULY 22, 2021

To help alleviate your fear of dirty data, we have some tips on how to tackle cleaning it up and getting your database in great shape. And a surprise for some – associations can use analytics to help identify where to focus their data cleansing initiatives. This will help reduce confusion and create a common business language.

Data 169

Data Analytics Associations Registration 169

Whole Whale

MARCH 22, 2022

We try to identify general demographics and insights about how this might relate to a growing crypto philanthropy donor base. This volatility may become a huge difference from traditional fiat giving trends that show that Q4 is when most donors choose to give and lock in profits/losses in equity markets. Different Terminology .

Donor 52

Donor Difference Ukraine Podcast 52

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set.

Social Media 52

Social Media Media Guide Social 52

Achieve

JUNE 1, 2023

Review your donor demographics. Identifying and leveraging these times will help your nonprofit make the most of ideal giving opportunities. For example, here are a few times of the year when donors may be compelled to give: Giving Tuesday. Review your donor demographics. Identify popular times of the year for giving.

Donation 52

Donation Donor Giving Demographics 52

Allegiance Group

APRIL 15, 2024

What is the difference between donor acquisition and retention? For example, you might attract 150 new donors and retain 55% of your existing donors within a year. For example, you might attract 150 new donors and retain 55% of your existing donors within a year. While different, these concepts are related.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

NOVEMBER 20, 2021

For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 259

Virtual Personal Tips Online 259

Bloomerang

MARCH 10, 2023

Different departments within a business will have different objectives. For example: The Foundation has grant guidelines. The Human Resources Department has different business objectives. For example, if pitching a sponsorship, what are your constituent demographics? So help your colleagues by asking away.

Grant 110

Grant Homeless Proposal Foundation 110

Allegiance Group

APRIL 15, 2024

For example, the messages are more likely to be referenced again if the supporter hangs the mail on their fridge or leaves it on their kitchen table. Direct mail reaches different audiences. For example, maybe you plan to hold an event that will attract new audiences. This also gives direct mail a longer shelf life.

Mail 52

Mail Fundraising Nonprofit Channel 52

Candid

NOVEMBER 28, 2023

These reports help funders understand the impact of their grants and create accountability for grantees. For example, general operating support grants fund the work of the organization as a whole. Our approach to simplifying reporting Reporting templates often ask similar questions in slightly different ways.

Grant 105

Grant Report Template Comparison 105