Nonprofit Tech for Good

JUNE 18, 2012

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Calendar Google Organization Plugin 195

Nonprofit Tech for Good

SEPTEMBER 18, 2016

The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

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Social Media Media Social ROI 100

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. For those organizations with YouTube channels, YouTube has a mobile website ( m.youtube.com ) and smartphone Apps , but is not yet integrated with Twitter. Foursquare.

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Blackberry Tools Media Management 211

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Definitely integrate your blog posts with your e-newsletter. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

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Content Ideas Nonprofit Interview 246

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . Ask for Speaking Spots on Youtube or Podcasts. While it might not seem like the most exciting thing, you can definitely market your event on a budget.

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Marketing Virtual Sponsor Social Media 105

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. Keep them brief, include a quote or two from the person being highlighted, and definitely add his picture.

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Content Ideas Nonprofit Interview 224

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. There’s definitely a math to social media synergy, and those that start early have both time and math on their side. Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011.

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Social Media Media Social Stats 236

Nonprofit Tech for Good

DECEMBER 20, 2010

YouTube: youtube.com/thetaprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Definitely integrate your blog posts with your e-newsletter. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

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Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Those are definitely not the qualities of a good social media manager. Learn basic HTML. VIDEO: HTML All Writers Need to Know. Diversify your news sources.

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Social Media Media Management Social 234

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

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YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

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YouTube Video Social Media Advocacy 34

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

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Myspace Teen Facebook Social Network 190

See3

MARCH 14, 2008

Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Anyone else out there experimenting? Share and Enjoy: Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits.

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Myspace Application FAQ Newsletter 40

NTEN

NOVEMBER 8, 2010

It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). Our survey showed that 91% of our respondents use Facebook, 63% use Twitter, 45% use YouTube and 35% use LinkedIn, amongst other media. And 92% of surveyed nonprofits plan on using at least one of these tools in 2011.

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Trend Technology Gartner Nonprofit 100

Achieve

JULY 2, 2019

Outside of that additional channels to consider – if time allows – includes: YouTube -1.9 While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. See what works best for your organization. .

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Social Media Media Hints Social 52

Connection Cafe

APRIL 11, 2011

But go so far as to assume your audience will actually use it, and more: they may visit your Facebook page , watch your videos on YouTube, perhaps even read your fascinating blog. Therefore, designers can expect the definition of what’s legible to change as a result, and this will affect how we design for print, yet again.

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Mail Web Channel Influence 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

Learning how to listen using a couple of social media tools and the active task of listening is something that can be easily learned in a few hours and if an organization invests 1-5 hours per week in this task it will definitely return value to strategy development. I thought it was right on. Defining Listening.

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Wiki Module Social Media Beginner 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

The second reason is a clear definition of what social media is, even within the social media community. However, very few people use these terms precisely and almost nobody agrees on the exact definition of these terms. Tags: ROI. Different thinkers and practitioners use different terms to describe similar tools and practices.

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Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2008

Let's take the definition from Josh Bernhoff from this YouTube video from the Forrester Consumer Forum. For an example of a nonprofit setting up a listening post on the social web, see the case study from the American Red Cross - ROI of Listening. What is listening? Who in the organization needs to listen?

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Social Media Media Social Case Study 50

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

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Social Media Social Chapter Media 258

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Yesterday, I interviewed Jake Brewer who is the Internet Manager at the Energy Action Coalition about how they use metrics to generate insights about their YouTube Channel. “We Adapt The definition of adapt is using insights to make corrections to improve results the next time around. If we get 1,000 video views that is good.

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Story Learning Organization Metrics 72

See3

FEBRUARY 11, 2008

I believe that video online is definitely the wave of the future. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! What a terrific testimony about the power of video to support Obama’s campaign.

Case Study 40

Case Study Studies Online Fundraising 40

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 207

Social Media Social Chapter Media 207

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Definitely. The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Submitted by Ramya Raghavan.

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Comment Social Media Jordan Cancer 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Definitely. The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Submitted by Ramya Raghavan.

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Social Media Cancer Jordan Kiva 79

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

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Proposal Philanthropy Kiva Video 40

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Since the ABI research preceded the MySpace announcement, we may see even faster growth.

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Social Network Mobile Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

NTEN

AUGUST 21, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Definitely. The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Submitted by Ramya Raghavan.

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Social Media Nonprofit Jordan Cancer 67

Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Facebook, YouTube, Flickr, and others are coming soon! Definitely a trend to keep your eyes on as Internet TV begins to penetrate our living rooms in coming years. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

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Fun Resource Mobile Social Media 258

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. is new tool definitely worth exploring. Facebook, YouTube, Flickr, and others are coming soon! Definitely a trend to keep your eyes on as Internet TV begins to penetrate our living rooms in coming years. Profile at: re.vu/heathermansfield.

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Fun Resource Mobile Social Media 259

Nonprofit Tech for Good

JULY 28, 2013

Zeen is a new product soon-to-be launched by YouTube’s co-founders that will allow users to “discover and create beautiful magazines.” Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. Zeen :: zeen.com.

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Free Mobile Nonprofit Map 280

Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Animoto enables users to turn their photos, video clips, and music into videos that can be uploaded to YouTube and shared on the Social Web. is new tool definitely worth exploring. Addictomatic :: addictomatic.com. Profile at: re.vu/heathermansfield.

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Web Tools Free Mobile 276

Nonprofit Tech for Good

MARCH 8, 2013

Animoto enables users to turn their photos, video clips, and music into videos that can be uploaded to YouTube and shared on the Social Web. Flipagram is an iPhone app that enables users to convert their Instagram photos into video slideshows that can then be shared on other social media and uploaded to YouTube. At a cost of only $.99,

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Web Tools Free Mobile 262

Nonprofit Tech for Good

AUGUST 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. is new tool definitely worth exploring. Facebook, YouTube, Flickr, and others are coming soon! Definitely a trend to keep your eyes on as Internet TV begins to penetrate our living rooms in coming years. Profile at: re.vu/heathermansfield.

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Web Tools Free Social Media 241