Are the Majority of Online Donors Liberal Female Gen Xers?
Nonprofit Tech for Good
MAY 19, 2017
Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. 79% of survey participants chose online giving as one of two preferred methods of giving. We need more diversity in our survey respondents (!!) 19% in Australia.
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