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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. When I started blogging 18 months ago my e-newsletter list was 3,000 and to that point had been built over 3.5

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Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Nonprofit Tech for Good

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. E-newsletters will likely be eulogized at some point, but for now and in the near future, nonprofits that do not publish e-newsletters are definitely at a disadvantage.

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Five Ways to Grow Your Nonprofit’s Facebook Fan Base

Nonprofit Tech for Good

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. So what’s the catch?

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page. Very rarely will folks sign up for a newsletter from a newsletter sign-up form upon first glance.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. There is a need for that on Twitter, but framing your Twitter story a little more on the positive side can definitely increase your engagement. That’s likely a result of nonprofits using Twitter much less than Facebook and Instagram.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. And, don’t rely on information that’s several years old.

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