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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. Of course not!

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Online giving is one of the fastest-growing donation methods.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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What Is Bad Data Really Costing Your Organization?

Bloomerang

Your donor database is only as good as the data you put into it. A clean database should be a high priority as you plan ahead. Save your organization money and resources by preventing a large pile of returned mail. Knowing all your options for achieving a healthy database is the first step in creating one.

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