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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Let us know in the comments below!

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder. Not only does it look like you’re shouting, but it also makes your message more likely to end up in the spam folder.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. Include a link in your tweets as often as possible.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If you require more data, make sure it’s going to benefit your strategy. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If you require more data, make sure it’s going to benefit your strategy. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

quintillion bytes of data created every day. Now that’s why they call it Big Data. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points.

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