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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. It lets nonprofits sift through lots of data.

Donation 236
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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. of donors but 76.4% Supersize donors—who represented just 0.3%

Data 111
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Be Careful With Wealth Ratings

NonProfit PRO

Using data in the form of stories, not statistics, is a powerful idea that is important to apply in major gifts as it relates to the use of wealth data to determine the inclination of a donor to give to your organization.

Rate 227
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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data. Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors.

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? I know about donor retention rates, goals, etc., And so forth.

Rate 110
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What Are You Doing with Your Donor Data?

Greater Giving

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Organize and segment your data in your CRM.

Data 98