article thumbnail

Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

However, relying on legacy data and outdated tools can hamper your fundraising efforts and keep you from meeting your fundraising needs. Here’s how—and why—nonprofits should move from legacy systems to data-driven decision-making. Consider one donor, Janet, who earns $300,000 per year, and another donor, Bethany, earning $200,000.

Data 214
article thumbnail

Top 4 Donor Prospect Research Tips Leading to Bigger Gifts

sgEngage

Prospect researchers are up to their ears in data—and usually with requests. To help you take the reins and contribute more donors and dollars, here are the top four most effective tips for prospect research. Make More Accurate Gift Capacity Estimates Gift capacity is a sensitive subject. Cross-check for accuracy.

Gift 85
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Axle Announces Millions of New Audience Indicator Records in Co-Ops

NonProfit PRO

Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase. Data Axle Nonprofit is launching a comprehensive suite of derived indicators to identify new and expanded donor behaviors, affinities, and gifting potential.

Audience 236
article thumbnail

3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Segment and prioritize your donors.

Gift 52
article thumbnail

Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

article thumbnail

[ASK AN EXPERT] How To Recognize Tribute Gifts When The Donor Wishes To Remain Anonymous

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to recognize tribute gifts when donors want to remain anonymous: Dear Charity Clairity, We list tribute gifts in our annual report. This year we received tributes from donors who wish to remain anonymous.

Gift 101
article thumbnail

What Are You Doing with Your Donor Data?

Greater Giving

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Organize and segment your data in your CRM.

Data 98