sgEngage

APRIL 10, 2023

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. When you start Giving Tuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy based on previous campaigns.

Demographics 72

Demographics Retention Donor Research 72

AccelEvents

JULY 28, 2021

While the overall target audience demographics may be similar, the event experience differs. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. .

Ideas 98

Ideas Metrics Virtual Hosting 98

Neon CRM

SEPTEMBER 1, 2023

That way, you will know what decisions your board is making and can provide them with the data that will guide them to the right ones. Defend Your Programs and Services with Data Board members may have varying opinions on which programs and services should be prioritized or expanded. What will convince them is data.

Guide 52

Guide Business Support Metrics 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

FEBRUARY 24, 2023

Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Clean” data that is accurate and relevant can lead to more effective lead generation and personal outreach. Doing so will help drive a high ROI for your small business. Send surveys.

Map 52

Map Digital Business Marketing 52

AccelEvents

AUGUST 15, 2021

By requiring registration and ticketing through your event management platform, and using this same system to host the streaming, your metrics will all be in one place. . You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences. Consider your hybrid event like a marketing campaign.

Stream 98

Stream Hosting Virtual Registration 98

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. Demographics . Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Failing to keep your data clean . Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. In 2017—after years of unease among privacy advocates and users —Apple began announcing and rolling out a series of changes to reduce the volume of data collected and make users more aware of data collection.

Impact 46

Impact Organization Track Analytics 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice?

Summary 94

Summary Social Media Measure Media 94

Socialbrite

DECEMBER 13, 2019

Start by conducting some research into your target audience’s demographics and preferences to see which messages might resonate with different constituents, whether they’re your members, donors, volunteers or partners. These metrics will help you identify ways you can improve your campaign going forward.

email 52

email Guide Newsletter Rate 52

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Data-Driven Lead Tracking. One of the truly beautiful things about virtual events is the wealth of data they can provide. Explore the Data.

Guide 93

Guide Virtual Registration Platform 93

Qgiv

JUNE 23, 2021

Most social media sites provide ad performance data when you advertise on their platforms. So to gauge effectiveness look at the following metrics. Must-know metrics. By itself, this data is helpful to know about how many users fit your target demographic. A lot of that information can be really confusing.

Practice 52

Practice Marketing Fundraising Social Media 52

Bloomerang

OCTOBER 16, 2023

A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. A donor database offers the following benefits: Data centralization. Think about the multitude of interactions you have with your donors.

Database 82

Database Donor Guide Software 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Their team also leads attention campaigns, informed by data and inspired by online conversations.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Gather demographic info if you don’t already have it.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

CauseVox

DECEMBER 8, 2023

This evaluation isn’t just about numbers; it’s a vital step in determining your ROI , and helping you make informed decisions about repeating or refining strategies. Move beyond basic demographics to understand motivations, interests, and communication preferences.

Develop 72

Develop Calendar Nonprofit Retention 72

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Facebook General Growth data: More than 200 million active users. The fastest growing demographic is those 35 years old and older. Twitter data: An estimated 5,000 to 10,000 new accounts are registered each day.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

sgEngage

JUNE 23, 2022

Even small nonprofits can prioritize their most likely prospects based on wealth, demographics, philanthropic history, and behavior. Next-generation predictive modeling —plugging your data into a formula to create a numerical value or score to predict a donor’s probability of giving—also can help you connect with donors new to major giving.

Gift 79

Gift Program Build Fundraising 79

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. How many of our fundraising initiatives reached their goals?

Guide 129

Guide Fundraising Social Media Channel 129

Care2

APRIL 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Second, high fees of 40% or more make mobile fundraising unnatractive to nonprofits.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Twitter data: An estimated 5,000 to 10,000 new accounts are registered each day.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Data What kind of results are people seeing to date? per supporter.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Data What kind of results are people seeing to date? per supporter.

Causes 48

Causes Facebook Social Media Advocacy 48

Neon CRM

APRIL 27, 2023

Take a look at the demographics of your audiences. Want to learn more about how choosing the right CRM can help your nonprofit collect, analyze, and act upon better constituent data? New Volunteers: If you are running a volunteering event, this is the primary metric you’re going to use to judge success. That’s valuable data!

Guide 78

Guide Nonprofit Volunteer Hosting 78

NonProfit Hub

MARCH 7, 2016

Key takeaway: Switch up your communications to donors of different giving levels to effectively reach each demographic. Keep Donor Data Secure. Maintain compliance with the payment card industry data security standards (PCI DSS) to make sure that your donors can give with confidence. These five are just a starting point.

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

Key takeaway: Switch up your communications to donors of different giving levels to effectively reach each demographic. Keep donor data secure. Maintain compliance with the payment card industry data security standards (PCI DSS) to make sure that your donors can give with confidence. These five are just a starting point.

Fundraising 28

Fundraising Tips Social Media Method 28

Connection Cafe

MAY 13, 2009

Fastest growing demographic is 35 and older. > Rebecca Moore then discussed at length the new generation of online (and easy to use) mapping tools – “neo geography” – and how it helps to communicate to and mobilize others through data visualization. The tools and points she covered included: Social Networks.

Tech 20

Tech Communication Tools Online 20