Care2

FEBRUARY 7, 2009

Weekends and holidays were always lower, and, much to our chagrin, Google won’t allow us to move any of our daily budget from weekends to weekdays. Other Benefits We’ve been pleasantly surprised by the additional, less quantifiable uses we’re finding for our Google Grant. It’s $330 a day, every day, period.

Google 31

Google Grant Adwords Social Media 31

Care2

OCTOBER 13, 2008

Google has set aside $10 million to help fund the five best ideas as voted on by the people and an advisory board. As they often do, Google created a nifty clip on YouTube promoting the competition: Thanks Hatef for sending this in! Reader Comments (5) Congratulations to Google on its anniversary and its charitably ambitious endeavor.

Google 28

Google Social Media Ideas Project 28

See3

MARCH 18, 2008

Duties include managing multiple projects; contractor oversight and correspondence; editing technical reports; and providing program support to Director of Research. National travel required. 18 Mar 2008 Management Co Info » Motor Speech Disorders: Substrates, Differential Diagnosis, and Management [.]

Foundation 40

Foundation Job Program Management 40

See3

DECEMBER 4, 2007

Consultant Nancy Schwartz is doing some research about nonprofit tag lines. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? The Red Cross could have this tag line “One crisis after another&# (Of course they would be talking about their own leadership.)

Tag 40

Tag FAQ New York Newsletter 40

Care2

JUNE 15, 2007

e.politics Colin Delany How Nonprofits Can Benefit from the Google/Salesforce Partnership Donor Power Blog Jeff Brooks Children or Professionals: Who Communicates Better? Getting Attention Nancy Schwartz Im In Love.with Google Analytics Katyas Non-Profit Marketing Blog: Getting to the Point Katya Andresen Why Me?

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

FEBRUARY 3, 2008

2 Comments | by Share Article in Care2 News , Marketing Research , Misc. " Found your blog via Google Image search on "Snowflakes" Thanks. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com Click here to download the guide. Its good to think about. All rights reserved.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

APRIL 15, 2008

60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? 1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? 1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

Care2

NOVEMBER 9, 2007

2 Comments | by Share Article in Care2 News , Marketing Research , Misc. " Found your blog via Google Image search on "Snowflakes" Thanks. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com Click here to download the guide. Its good to think about. All rights reserved.

Social Media 37

Social Media Advocacy Guide Fundraising 37

See3

SEPTEMBER 12, 2007

Indeed, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings, a market research firm. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? I wouldn’t be surprised if that’s only gone up in the past year.

People 40

People Demographics FAQ Video 40

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 connection is part of my research topic, I had to search for that blog entry so Im going to try a repost! All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Care2

OCTOBER 7, 2008

October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com Im going to be mentioning your partnership in speeches I give and in classes I teach as I move forward and I only hope others learn to emulate you in other areas. Great work. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media International Advocacy Case Study 31

Care2

AUGUST 27, 2007

60) Search « Grantmakers Dive Into Web 2.0 | Main | Get a Google Earth Pro License for Free! 60) Search « Grantmakers Dive Into Web 2.0 | Main | Get a Google Earth Pro License for Free! Copyright © 2008, Care2.com Apply today and learn more here. To create a new comment, use the form below. All rights reserved.

DC 28

DC Award Social Media Advocacy 28

Care2

MARCH 23, 2009

Create an XML sitemap and submit it to Google (and Yahoo too!). Use Googles Webmaster Tools to get information about your site and how people find it. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com This doesnt mean you have to skimp on styling your menus. Are they a mix of www.domain.org and www.domain.rg/index.html

Social Media 31

Social Media Advocacy Case Study Online 31

See3

JANUARY 15, 2008

We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community. net www.dogooder.tv Case Soup: Nonprofit Video Secrets Revealed!

Award 40

Award Video San Francisco Contest 40

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. Did you know you can embed an audio file in Google Earth?)

Social Media 34

Social Media Tools Online Advocacy 34

Care2

DECEMBER 28, 2008

December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making an end-of-the-year plea for funds can often create a perception for the potential donor that the non profit is unorganized and would rather use a shotgun approach to asking for money, than a relationship-based approach to developing resources. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MARCH 15, 2009

I say "usually" because Google, for instance, may choose to show another piece of content that its algorithm thinks is more relevant. Google and other search engines dislike duplicate content and can penalize you for it, so make good use of that nofollow tag. March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

FEBRUARY 7, 2009

60) Search « The Joys of Google Grants, Part 2 | Main | The Joys of Google Grants, Part 1 » Sunday Feb 01 2009 Nonprofit Resolutions That Will Make A Difference in 2009 Sunday, February 1, 2009 at 08:56PM | by Allyson Kapin What are your nonprofit resolutions for 2009? " tactics finds the guide useful in the new year.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JUNE 21, 2007

Use the "Google Universe "to your advantage. Google Analytics shows you where your sites visitors are entering your site from. Google Calendars is an easy way to get your nonprofits events directly to the people. Copyright © 2008, Care2.com Tailor your site to best serve this population.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

SEPTEMBER 4, 2007

60) Search « Get a Google Earth Pro License for Free! September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. All rights reserved.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

AUGUST 17, 2007

60) Search « Get a Google Earth Pro License for Free! September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. All rights reserved.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

SEPTEMBER 14, 2007

Serve as an information resource to community beyond grantees – grantees arent the only ones who could use a little networking – you can aggregate and share community data, information about funding and learning opportunities, and mapping tools like the Google Earth Outreach Program. All rights reserved.

Social Media 28

Social Media Advocacy Web Online 28

Care2

AUGUST 27, 2007

Serve as an information resource to community beyond grantees – grantees arent the only ones who could use a little networking – you can aggregate and share community data, information about funding and learning opportunities, and mapping tools like the Google Earth Outreach Program. All rights reserved.

Social Media 28

Social Media Web Advocacy Online 28

Wild Apricot

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Google Analytics. Copyright © 2008. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? CSAE and ASAE.

Knowledge 60

Knowledge Effective PDF Evaluation 60

See3

MARCH 12, 2008

The research suggests matches lead to more giving, but the type of match — whether 1x or 2x or 3x the gift — had no impact at all. It’s not an especially large part of the economy, and most charities operate on a shoestring, without the resources to finance research projects. The article looks at the psychology of giving.

Charity 40

Charity People Giving New York 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

Research to incorporate in instructional materials. While google and yahoo have blog search features, Technorati is the considered the recognized authority on tracking blogs, It finds out who is saying what right now and is currently tracking over 75.2 the work of copyright holders. Hiring people. The power of Web2.0 An example?

Remix 50

Remix Professional Technorati Wiki 50

Care2

JANUARY 15, 2009

This is a very important technique, one that Amazon and Google for example use very effectively, and one that with a little practice is easy to experiment without a budget. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com 60) Search « What Makes A Campaign Go Viral? congrats to you on Frogloop and Care2!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Whats the difference between Google Video and YouTube? Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Whats the difference between Google Video and YouTube? Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

APRIL 14, 2009

Essentially, this means not only checking your Google Alerts, but also knowing the influencers in your community. Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. RSS feeds are your friends. Listen to Jen, she is right.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

APRIL 16, 2008

The main sources of email list growth are site traffic, permission based list building (al la Care2), Google Adwords, direct mail list appends, and list rentals. Receive monthly updates 4 Comments | by Share Article in Email Marketing , Marketing Research , Online Fundraising Reader Comments (4) Wow, this is amazing and very useful!

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

The main sources of email list growth are site traffic, permission based list building (al la Care2), Google Adwords, direct mail list appends, and list rentals. Receive monthly updates 4 Comments | by Share Article in Email Marketing , Marketing Research , Online Fundraising Reader Comments (4) Wow, this is amazing and very useful!

Advocacy 44

Advocacy Social Media email Online 44

Care2

JUNE 13, 2007

Ten Video Sharing Services Compared According to Google , this is the Webs premier article on "video sharing sites comparison." I learned a tremendous amount about production values from a discussion with the author of the above article [link] June 13, 2007 | Beth Kanter Copyright © 2008, Care2.com All rights reserved.

Vlog 28

Vlog Video Social Media Resource 28

Care2

JANUARY 15, 2009

Probably the latter (it took me 10 min of Googling to figure out which store created the faux storefront). While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

SEPTEMBER 14, 2007

Imagine someone who can offer to mashup your Advocacy Campaign results with Google Maps, or Fundraising Campaigns with Amazon and eBay. I am sure that with Google now running the ad department on myspace the site will soon be filled with endless and messy ads, that will only open a new spot on the net for the next Myspace.

Consultant 31

Consultant Myspace Social Media Advocacy 31