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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. What is a GA4 Conversion? It’s official. What is a GA4 event?

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Google has a step-by-step process on exporting Universal Analytics data.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data. 30daysAgo or 7daysAgo).

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Google Analytics 4 (GA4 | code: gtag.js) is the Malcolm to Google’s Macbeth played by Universal Google Analytics (UA | code: gtag.js/analytics.js). The post How is GA4 Different Than Universal Analytics (UA)?

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Leveraging Salesforce CRM for the University of Vermont Office of Research

Cloud 4 Good

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake of COVID-19’s emergence, UVM once again engaged Cloud for Good to take their Salesforce technology to the next level by expanding their Salesforce usage.

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Winning Elections Without Losing Everything: A conversation between The Othering and Belonging Institute’s john a. powell and M+R Win’s Christian LoBue

M+R

Read time: 2 minutes We are so excited about this conversation between M+R Win’s Christian LoBue and john a. Please join a conversation between The Othering and Belonging Institute’s john a. The post Winning Elections Without Losing Everything: A conversation between The Othering and Belonging Institute’s john a. Register here

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A Remedy For The Universal Occupational Hazard.

VisionLink

No matter who you are, or your job title, or job responsibilities we all suffer from one universal occupational hazard - Tunnel Vision! The agenda topics frame the retreat, guide the conversation, but it does not rule the event. You need to focus, to keep your head-down, working - working -working.