Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Direct mail and e-newsletters are still the leaders.

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Social Media Conservancy Interview Media 206

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. Do we attempt quantify them?

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ROI Measure Ratio Benefit 74

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

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ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? s a good way to start the conversation. or not work ??? Some takeaways.

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Social Network Benefit Network Organization 50

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. I certainly have followed and friended lots of organizations on these networks (particularly on Twitter, but also some more personally relevant to me on Facebook.) Can it be demoted now?

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Social Media Media Social Hype 211

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Social Media Media Social San Jose 115

Amy Sample Ward

MARCH 14, 2009

This is my first time attending the huge event and I’m already quite overwhelmed by all the people and conversations converging around me. Future of social networks. Social Media Nonprofit ROI Poetry Slam. Here’s an outlook of sessions and events on my radar. Let’s connect! Saturday, March 14.

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Austin Aggregator ROI Green 100

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Higher Conversion Rates = Raising More Money. This network effect makes EveryAction donation pages some of the highest-converting in the industry. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Rely on world-class customer support.

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Advocacy Offline Gartner Nonprofit 88

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. When it comes to the overall organization I track social media in three basic ways.

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Social Media National Interview Examples 190

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. You have to listen to what they are saying and not be afraid to jump into a conversation. Finally, you must measure ROI.

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Social Media Foundation Examples Media 189

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of December 2nd).

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Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. with "just for fun."

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Social Media Policy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2008

Source: Mzinga: How To Determine Operational Readiness for Building a A Community vs. Just Enabling conversation. Via post from Rachel Happe on the Social Organization. There is a difference between an online community and a larger social network strategy. I've called it "network weaving" in the module.

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Skills Conversation Difference Module 50

Amy Sample Ward

JANUARY 24, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of January 24th).

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Web Indiana Case Study Bookmarking 117

AccelEvents

SEPTEMBER 8, 2020

Building event awareness will spark conversations, shares, and referrals and encourage more people to attend because it is, after all, online, meaning someone can participate from the comfort of one’s living room, from anywhere on earth. . Seek avenues that both make sense for the material and will help reach your target audience. .

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Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? How do you analyze your social media data?

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Summary Social Media Measure Media 94

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Engage in conversation.

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Social Media Media Avatar Organization 217

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Media ROI: Compare With Paper. Success Metrics for Your Social Fundraising Plan.

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ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Allison Fine and I have been busy working on a book about how social media and connectedness is changing the way nonprofits are creating social change. I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The findings of this research offer insights into how nonprofits and foundations can optimize their use of social media in the future. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Measure social media with key metrics for visibility, engagement and advocacy .

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. I'll include on a handout or wiki).

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NTC Design Case Study ROI 50

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of June 6th).

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The Conversational Keynote: Room Configuration Is Key. I’m working on perfecting the conversational keynote. The space where I gave my keynote in Toronto is well designed designed for conversational keynote format. This made it easy for me to get off the stage and wander into the audience to engage them in conversation.

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

Wendy balances her personal/organizational social media profiles. When she uses her personal social networking or twitter account, her rule is not to say anything that would embarrass her mother. Their community now knows that they are listening and the conversation has changed from talking to how we help you.

Social Media 90

Social Media Director Media Social 90

Connection Cafe

AUGUST 20, 2013

Your social media site isn’t the balcony you stand from while shouting your message. Don’t be afraid to step down into the crowd, shake some hands, and have some conversations. Respond to comments and allow the conversation to unfold. And if you find yourself up there, then get off your balcony. Related Posts.

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Social Media Share Media Social 39

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI.

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Florida ROI Metrics Social Media 50

AccelEvents

SEPTEMBER 8, 2020

Building event awareness will spark conversations, shares, and referrals and encourage more people to attend because it is, after all, online, meaning someone can participate from the comfort of one’s living room, from anywhere on earth. . Seek avenues that both make sense for the material and will help reach your target audience. .

Virtual 52

Virtual Marketing Guide Stream 52

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social networking is generating very little revenue. (

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Social Media Studies Facebook Raise 41

Amy Sample Ward

AUGUST 18, 2009

You can visit his blog to read the post and join the conversation there. Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. I wholeheartedly agree ! And if Web 2.0

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Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

I have noticed that many organizations don’t understand that Twitter is a social network of one on one peer relationships. Interaction: Asking questions and commenting back when someone has an answer is creating a “conversation.” Decide how you measure results ( ROI ). Twitter does exactly that.

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Twitter Community Profit Organization 112

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Since social media encompasses many different types of tools, and each tool has specific characteristics and a steep learning curve, a toolkit approach can quickly become overwhelming. The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results.

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Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

We've had some fantastic conversations and brainstorming on the wiki about the strategic issues, including how to know if social media is a good fit for your organization , strategy mapping , meeting resistance , storytelling , engagement skills , and ROI. After a brief pause, the WeAreMedia. We have another series of modules.

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Fun Wiki Module Social Media 50

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It is very effective way with graphics we can improve more conversions.

Social Media 47

Social Media Online Advocacy Media 47

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ” Think about it. Leave comments on blogs.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments (1) Thanks for including this!

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Journal Social Media Advocacy Media 28