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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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Change Management for Grantmakers: The Center for Disaster Philanthropy’s Journey to Better Grantmaking

sgEngage

This was a year-long project that required CDP to closely examine our processes and have bold conversations about how we wanted our grantmaking to look. Having both these checks in one place cuts down on work for the grantmakers and grantee partners while providing an audit trail for compliance purposes.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. pdf) starts the conversation and attempt to address a method to quantify influence. The white paper is based on a roundtable held last year with a number of social media experts. I mean, they're not called "intangibles" for nuthin'!

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

Staff conversations will inspire you to generate insightful and engaging thought leadership content to represent member voices. Develop blog posts, white papers, webinars, videos, or podcasts for your association and share the resources with non-members, policymakers, and the general public. Attend association events.

Voice 98
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Member Round Up: Active as ever!

NTEN

The 4th annual Women Who Tech TeleSummit will take place on May 23, 2012. Funding Mobile Strategies for Social Impact is ZeroDivide’s newest white paper, a great look into nonprofits' uses of mobile technologies. If you attended the 2012 Nonprofit Technology Conference , our amazing photographer may have snapped your photo.