Zen and the Art of Nonprofit Technology

SEPTEMBER 13, 2010

But since I’m not on twitter anymore, and I don’t read my RSS feeds as often as I should. In July, Idealware published the Nonprofit Social Media Decision Guide. I know for many of you this is old news. It’s great – chock full of good information, and some very, very interesting research.

Social Media 129

Social Media Media Work Social 129

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

So while I’ve been off twitter, I’ve had time to research social CRM (funny, that.) But what about social media as another form of communication? There are good arguments for why social media will radically change standard CRM practices. And what I’ve found is pretty interesting.

Metrics 154

Metrics Social Synchronous Wikipedia 154

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Twitter: twitter.com/taprootfound. What was the very first social media tool your organization utilized, and when? Megan: MySpace was probably our first introduction to social media, but not sure the year we created the account.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with.

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. What is the quality of the conversation in the comments?

Metrics 81

Metrics Social Media Strategy RSS 81

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. 1) Set up a conversion event and create a campaign. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

Facebook 229

Facebook Fundraising ROI Virginia 229

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Panelists: Wendy Harmon: social media manager, philosophy is to use social media to execute mission. Can’t wait! Analytics tools.

Social Media 102

Social Media Map Strategy Media 102

NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. In order to accomplish the goals of social media strategy, Deputy Director Risa Breckman knew that 1.)

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The description: Using Social Media to Engage and Inspire Your Alumni Network.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. Other Metrics. eNewsletter Subscribers.

Track 184

Track Mobile Media Fundraising 184

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Gets feedback and start conversations about their work.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places.

Comment 50

Comment Metrics Conversation Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram.

Case Study 98

Case Study Social Media Studies Integration 98

NTEN

MARCH 3, 2011

By Carie Lewis, Director of Emerging Media, Online Communications, Humane Society of the United States Listening is the first step in social media. Many of these tools are Twitter-focused, because Twitter is the easiest place to get started in listening. You even see negative conversations. What do you do?

Social Media 99

Social Media Tools Media Free 99

Nonprofit Tech for Good

AUGUST 29, 2010

In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy. Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Social Media Metrics for Nonprofit Organizations. 10 Tips for Managing Social Media Burnout.

Celebrate 221

Celebrate Tech Social Media Nonprofit 221

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. With the debt ceiling debate raging in our nation’s capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights – Medicare, Medicaid, and the Affordable Care Act.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? Sean listed the new users: The new “suggested users” are: Social Edge.

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

Measure 96

Measure Social Media Media Social 96

Amy Sample Ward

JUNE 3, 2010

Social media tools work because they are powered by people, and people are social. And when we get connected, and can connect our networks with other networks, we get even more social and have huge potential to make great things happen. What metrics are valuable in measuring success of social media tools for organizing?

Local 145

Local Community Organization Netsquared 145

Care2

OCTOBER 20, 2010

Yesterday in part one " Measuring the Impact of Your Social Media Program " of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. Social media is fundamentally about engagement, which is the interaction among people.

Social Media 68

Social Media Media Social Measure 68

Connection Cafe

DECEMBER 15, 2017

billion active social media users? As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. Focus on the social channels that work with your brand. When it comes to social, you can’t do it all.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Social Media Lab: Becoming A Networked Nonprofit. As Visiting Scholar in Nonprofits and Social Media at the David and Lucile Packard Foundation, I am coaching grantee organizations and leading workshops and peer trainings on how to become a Networked Nonprofit. View more presentations from Beth Kanter.

Social Media 99

Social Media Network Media California 99

Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. It’s a conversation. Twitter Blue is one of the first major social media subscription models that has emerged within the last year. This is great for us as social media and internet users, but as advertisers it makes it harder for us to target our audience.

Social Media 52

Social Media Trend Storyboard Montana 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

When you hover over an item on ticker, you can see the full story and join the conversation as it happens. From a privacy standpoint, if you comment on a post on the ticker, be sure you notice what the original privacy settings are on the post. Facebook Rolls Out New Metric: People Talking About.

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. The panels, judges, twitter moderators and audience rocked! The twitter feedback was very positive.

Social Media 50

Social Media Reflection Media ROI 50

NonProfit Hub

FEBRUARY 4, 2021

Most likely, you have an understanding of which social media are suitable for finding like-minded people. Finding the right social media platform will allow you to create content that hits the mark. For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages.

Marketing 88

Marketing Create Nonprofit Platform 88

Tech Soup

SEPTEMBER 16, 2013

We’re half way into Social Media September , but we’re just getting started! There are several ways for you to get involved in our social media for social good events no matter where you live, since our community is holding both live and virtual gatherings. Morrisville, NC: Social Media for Social Good.

Social Media 54

Social Media Guatemala United Kingdom Local 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

For the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit , someone always raises this concern: “Social media is a time suck.&#. Think before you follow, use your time and ties wisely!

Twitter 107

Twitter Network Tips Influence 107