Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media.

Feeds 102

Feeds Social Media Measure Summary 102

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Donor Track Facebook Campaign 276

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Food and climate change are related, but most people don’t associate the two.

Measure 97

Measure Policy Social Media Green 97

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. You’re now in.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs.

Measure 102

Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

Facebook 228

Facebook Fundraising ROI Virginia 228

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 116

Analytics Digital Tools Measure 116

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Use funnel conversion tools. No problem. Piece of cake.

Analytics 223

Analytics Statistics Google Demographics 223

Saleforce Nonprofit

APRIL 21, 2021

During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. These rooms can be open to everyone, limited to just your followers, or closed for invite-only conversations. Enter: Clubhouse. .

Community 106

Community Build Texas Audio 106

Nonprofits Source

JUNE 5, 2023

Leverage Facebook Messenger for conversational messaging. Measure Facebook traffic and engagement. For instance, Instagram is ideal for sharing primarily visual content such as images and videos, while Twitter has a 280-character limit per tweet and is most suitable for quick updates and hashtag campaigns.

Facebook 59

Facebook Build Community Strategy 59

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. Each post should have a particular goal, and you should measure the result. Simplify the Conversion Process. For your audience to engage with your organization willingly, the conversion process should be simplified.

Marketing 88

Marketing Create Nonprofit Platform 88

Amy Sample Ward

JUNE 3, 2010

June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below. Conversations and Presentations.

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. Two donors were former colleagues who also have Twitter accounts. However, most of the donors were definitely social media contacts with whom I have had more in-depth conversations. I counted most on Twitter followers to spread the word.

Nashville 97

Nashville Twitter Blogger Contest 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2011

We’ll be live tweeting insights, so if you want to follow along, ask questions, or share ideas about networks, follow the #netfunders hashtag on Twitter. Measuring the strength of our networks, how they change over time, what theory of change to develop, what longer term outcomes might be achieved through networks, etc.

Network 99

Network Conversation San Francisco Support 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? saying that Twitter was now a “king maker”.

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Exhibitions team.

Social Media 95

Social Media Analytics Tools Media 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2009

Anyway, this small book about Twitter is packed with simple, practical advice for getting you up to speed quickly. I think of it as a kinda Strunk and White for Twitter with brevity, wit, great examples, and simplicity.Each color coded section covers: Getting Started. Conversations. Twitter for Business.

Advice 59

Advice Twitter Practice Chart 59

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Thanks to all those who participated or followed along, and to those who will join the conversation now! What makes a Twitter chat different than a blog post, for example, is that the conversation is 1. real time, and 2.

Community 132

Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

It gives an opportunity for the audience to have a conversation with audience around programming. She also mentioned how they were beginning to experiment with Twitter. They are setting up twitter accounts linked to programmatic areas and affinity groups. Burr says that measuring success is important. It's a talk show!"

Twitter 56

Twitter Los Angeles Social Media Feeds 56

Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Really changes the impact of those Twitter numbers! Really changes the impact of those Twitter numbers! "Social

Web 114

Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. And, had to laugh at the geeky recursiveness of creating a story out of qualitative data from Twitter and other sources – and then adding it to my curated nonprofit measurement collection on scoop.it).

Story 121

Story Data Analysis Measure 121

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Highlight growth in conversions.

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

APRIL 6, 2012

It’s a great conversation to start having because assigning real value to nonprofit Facebook fans is something that nonprofits, in general, haven’t figured out (yet). At the end of the day, calculating the real value of a Facebook Like or Twitter Follower is tough. Facebook Fan or Supporter). Key Information. My suggestion.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the the conversation is about the application deadline. ” 3.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

I particularly like the sections about how to create a culture of storytelling and measurement. Stories with purpose don’t just materialize—they’re strategically planned, they’re creatively crafted, and designed to achieve measurable outcomes. Taming the Measurement Monster. Your CEO as Master Storyteller.

Storytelling 111

Storytelling Digital Impact Tools 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! The tricky part is, of course, measuring it. Forget brochure-speak — this is a world of conversations. Measure success through awareness, not dollars. What about Twitter? Twitter's pretty useful for a lot of aspects. It's up to you to go looking for the conversations you want to have.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Their team also leads attention campaigns, informed by data and inspired by online conversations.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Amy Sample Ward

MARCH 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

Web 105

Web New York City Lebanon Benchmark 105