TikTok, Reels, and Shorts: Candid’s big swing at short-form video
Candid
JANUARY 24, 2023
This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
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