TikTok, Reels, and Shorts: Candid’s big swing at short-form video
Candid
JANUARY 24, 2023
The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022. As a bonus, we also saw an overall boost in engagement with our social media profiles and other content types.
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