article thumbnail

Challenging Conversations—Tackling Risk

.orgSource

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. These conversations are limited to bottom-line issues. For some groups that disruption also offered seeds of opportunity. The conversation can easily devolve into unproductive speculation. No one was exempt.

article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. By default, it will be sorted by the Default channel grouping.

Track 255
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion!

Google 277
article thumbnail

For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

article thumbnail

Lead From the Human Side of Technology

.orgSource

If you’ve participated in a website redesign or AMS conversion, you know it is not always an easy process for either the experts or the novices, especially when teams are unaccustomed to working across disciplines. You hold grudges and have difficulty moving on after a challenging conversation. Be honest about this.)

article thumbnail

Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. You need to constantly evaluate the data and analyze progress.

article thumbnail

Give Joy!

.orgSource

It doesn’t preclude the bad news and uncomfortable conversations that are an inevitable part of being a boss. Although I doubt that many organizations still need a Casual Friday, if your group is a holdout, this is an easy, high-impact fix. Survey the office and evaluate the comfort quotient. Take Fun Seriously.

Giving 448