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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Plain language is communication your audience can understand the first time they read or hear it. Global Trends in Giving Report. 10) Follow Emerging Trends.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Another is how fair use applies to AI-generated content.

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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. Social Networking Trends Web 2.0'

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Analytics 169
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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