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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month. Consider your audience’s demographics and what type of content is most relevant to them.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. is the purchase of your product trending up or down?). Start by digging into your customer data to better understand who they are.

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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider making some small tweaks to the tone of your content to make it more fun, casual, and relatable. Let’s get started!

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Be sure to tailor your messaging to each channel.