NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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NetWits

JANUARY 11, 2011

—. If you haven’t already, please consider subscribing via RSS or eMail to receive fresh content on a regular basis. —. Social media for social good is grassroots organizing, fundraising and impact in the digital world. Here’s 9 “social media for social good&# websites you should check out today.

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NetWits

APRIL 1, 2011

He goes by the name Hardly Normal and fights to put a face on homelessness by using the internet, social media and InvisiblePeople.TV (content can be intense) to share stories about real people battling with being out on the street. Mark Horvath is a passionate guy with an incredible story.

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NetWits

NOVEMBER 20, 2009

During Blackbaud's 2009 Conference for Nonprofits , Melanie Mathos and I lead a two-part social media workshop. Part I of this pairing was a new session we developed called 50 Social Media Tactics Nonprofits Use to Meet Their Mission. It was a real blast delivering this content, and people seemed to react well to it.

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NetWits

FEBRUARY 2, 2011

And don’t forget to produce content on a regular basis so Google continues to crawl your site. You’ll gain some interesting and actionable insights that will help guide how you create content and manage your website with a focus on SEO. Can Social Media Help Your Search Engine Optimization (SEO) Efforts?

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NetWits

JULY 11, 2012

With over 900 Million users Facebook is the top social media site on the planet. The other 12 are in the slides - Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook - located at the very bottom of this post. Content type weight: Videos. Focus on User Generated Content.

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Facebook Student Poll Slides 186

NetWits

JUNE 8, 2012

Keep Content Fresh. These are actually best case scenarios – worse is if they simply leave and never come back, which is the biggest risk of stale content! Remember, content is KING and creating an effective nonprofit website takes a lot of it! Add dates to content posted to the homepage. Users have short attention spans.

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Websites Effective Chad Guide 195

NetWits

MARCH 25, 2013

Email, web design, user-generated content and paid search are all ways to improve your nonprofit’s reach and increase web traffic. Social Media: Action Sharing. That’s certainly the first step towards social media nirvana. Here are two real solutions that get results. We call this action sharing.

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NetWits

JULY 27, 2012

Social media is talked about so much that you probably think every other form of communication is dead (Ok, maybe your thinking isn’t that extreme). Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success. Include Links to Your Social Media Accounts.

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NetWits

JULY 14, 2011

This is a follow-up post to yesterday’s “ 10 Ways Your Nonprofit Can Use Twitter ,&# in which we talked about some of the many ways nonprofit can use social media networks, such as Twitter , as a communications vehicle to support their organization’s larger goals. 1 – Chris Tuttle. 11 – Steve Heye.

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NetWits

JUNE 20, 2011

Consistently posting a variety of photos, videos and status updates directly effects how much Facebook users interact with your Page and it’s content. How interesting is your content? Understanding how to update your Page with content that gets likes and comments is a challenge for all nonprofits.

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NetWits

NOVEMBER 19, 2010

By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. Highlighting most popular content on your site leads people to view more articles. Optimize your Like button. Integrate the Activity Feed or Recommendations plugins.

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NetWits

NOVEMBER 16, 2010

This way Ford can serve up the content they want you to see. Second , you’re seeing a limited portion of the content available on their custom tab. Then move on to creating incentive by making people like your Facebook page before they see all your content. You’ve got to “like” their page to see the rest. And he’s got video!

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NetWits

NOVEMBER 19, 2010

By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. Highlighting most popular content on your site leads people to view more articles. Optimize your Like button. Integrate the Activity Feed or Recommendations plugins.

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Facebook Websites Plugin Social Media 134

NetWits

JULY 16, 2012

Social media policy. Getting your nonprofits / schools Facebook fans to create content in the form of pictures, videos, status updates, questions, etc and share on your Facebook page is arguably the top thing you should focus on when trying to build an effective presence on Facebook. What types of things could you do here?

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NetWits

MARCH 26, 2013

your great content and campaigns). Such public spaces are where your neighbors natively spend time, like email, social media sites, and texting. You’re of course always trying to drive traffic here, to bring people into your spaces, and to lure them back again and again through the fabulous parties you host (a.k.a.

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NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Relevant content. They focus on delivering relevant content based on subscriber interests, preferences and actions. Just look at some of the considerations: Frequency.

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NetWits

AUGUST 23, 2011

Create a communications plan that delivers relevant content to each segment. Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. Encourage the use of social media. Those who have: Reached their goal.

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NetWits

FEBRUARY 12, 2013

The right type of enewsletter content can help strengthen donor relationships. While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter.

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NetWits

JUNE 1, 2011

Register for our Peer-to-Peer Fundraising Newsletter and get a monthly dose of quality content. Register for our Event Fundraising Newsletter and immediately get access to 5 whitepapers covering topics from using social media to empower participants to increasing team captain effectiveness.

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Mobile Fundraising Stats Newsletter 153

NetWits

JUNE 2, 2011

Register for our Peer-to-Peer Fundraising Events Newsletter and get a monthly dose of quality content. Register for our Fundraising Events Newsletter and immediately get access to 5 whitepapers covering topics from using social media to empower participants to increasing team captain effectiveness.

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NetWits

JANUARY 18, 2011

Your website’s content. Once you have determined your aims and your actual audiences, have a good look at the content on your website. Your audience will visit your website because they find your content interesting and relevant. Perhaps you could pull in your social media properties and create a social media newsroom ?

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NetWits

APRIL 11, 2013

Another useful way to use Advanced Segments for mobile optimization is to look at your report of top content and segment into mobile traffic versus all traffic. Interactive Mobile Online Fundraising Search Engine Optimization Social Media' Maybe those pages need some tweaks to make the experience better for mobile visitors.

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NetWits

AUGUST 4, 2011

Here are 4 easy ways to get started testing your messages: Subject Lines: Your message is competing against daily deals, close friends, and social media alerts in an inbox. Stories Within Appeals (& Other Content): It’s difficult to have success without good content. It’s also the easiest way to begin testing.

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NetWits

MAY 19, 2011

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. And finally, thank everyone (often) – In emails, on websites, through social media channels, in person, and at the event.

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NetWits

NOVEMBER 5, 2010

Nonprofit Social Media Jam Session. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Unlocking the True value of Social Media – the Answers are in the Data. Get Engaged – Donor Engagement through Social Media. Social Media Fundraising Success – it Does Exist!

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NetWits

JUNE 23, 2011

Social Media: If you don’t have time for Facebook and Twitter… you need an intern! Must Have Items: Every email sent should be branded, have a call to action that is visible in the first paragraph of the message, social media links and personalization. Incentives: Give a little to get a lot.

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NetWits

JUNE 23, 2011

Guest post by my friend Geoff Livingston, author of Welcome to the Fifth Estate a new book focused on creating and sustain a winning social media strategy. Why is it that we don’t discuss long-term success with social media? It is time to look at long-term success with social media. The Big Question.

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NetWits

JANUARY 6, 2011

Calls to action are simply the things you want web visitors do after viewing a piece of content. Annotations were also covered in 50 (More) Social Media Tactics for Nonprofits , where you can get 49 other ideas that can help your organization. What do Calls to Action Look Like?

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YouTube Video Action Newsletter 198

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? As the web becomes more and more social you’ve probably noticed that it’s easy to get sucked into the black hole known as social engagement – using social media with no idea where you’re headed.

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NetWits

NOVEMBER 14, 2010

About half of the surveyed organisations use social media currently, with a third planning to use it to some extent in the future. Ensure you mix up your content and that it’s engaging between asks. More specifically: Over 66% of organisations manage their website in house. 64% of organisations actively raise funds online.

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NetWits

APRIL 11, 2012

are beginning to adopt social media. By using social media museums like the San Diego Zoo are able to help people around the world enjoy their incredible exhibits. How the San Diego Zoo uses social media to bring their exhibits to life. Facebook – [link]. Creating interesting contest. Simple as that.

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NetWits

MARCH 23, 2012

Search engine optimization, paid search through Google Adwords, content marketing , social media engagement and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis. 2) Put Your Best Foot Forward.

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NetWits

DECEMBER 27, 2012

It’s December 27th. Your belly is full, stockings are empty, naps are long …

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NetWits

NOVEMBER 20, 2012

The placement of the email sign-up box is always a consideration when designing …

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email Design Social Media Interaction 175

NetWits

APRIL 11, 2012

Now day’s every conference you go to has a HUGE social media focus. Just like direct mail, email isn’t going away just because some new thing called social media came along. Don’t let it go to pot because of all your focus on social media or mobile. 6 Takeaways from #12NTC. 1) Email is Hot.

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NetWits

JUNE 7, 2011

Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. 2) Search is Still King. The study found that shared links are clicked on about 4.9

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