Candid

MAY 1, 2024

In addition, our user experience team conducts extensive research—surveys, interviews, usability tests, and data analysis on specific areas where we know there is a need. For example, in designing a content-heavy page, we used an interactive element to hide or show some content until the user needed it, so as not to overwhelm them.

Build 64

Build Tools Problem Test 64

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. Consumers expect brands of all kinds to create video content on social.

Social Media 266

Social Media Video Marketing Practice 266

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Posts can be up to 500 characters, and they can include links, photos, or videos up to 5 minutes long.

Twitter 102

Twitter Org Meme Alternative 102

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. To keep it bite-sized, start by looking at: Behavior > Site content > Landing pages. Behavior > Site content > Exit pages.

Method 77

Method Research Test Analytics 77

The Modern Nonprofit

OCTOBER 17, 2023

Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Ideally, your page should, in 30 seconds, make clear to donors the ins-and-outs of your cause through engaging text, enthralling photos, videos, and graphics. Sounds pretty smooth, right?

Donation 105

Donation Giving Badge Headline 105

Nonprofit Tech for Good

FEBRUARY 20, 2012

Their content is good. They aren’t cluttering Pinterest with boring photos and seemingly endless marketing pitches. Pin your own website and blog content, but only if it pulls up a good photo! Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo.

Practice 238

Practice Avatar Hints Tutorial 238

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. Free Download: Taking Great Selfie Videos and Photos. You can find her at APaschkopic@mrss.com.

Rate 122

Rate email Open Change 122

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Get Fully Funded

OCTOBER 31, 2022

All content should be in small bite-sized chunks. Use compelling photos and video. Test it on various browsers and on a mobile device, just to make sure. Make this page short, easy to read, and include photos if possible so the donor can get an idea of how their money will make a difference.

Websites 89

Websites Giving Donation Nonprofit 89

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. AI Writing Assistant.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Saleforce Nonprofit

NOVEMBER 17, 2022

For the past few years, Nieuwe Generatie Brasil has chosen one particular project that needed funding each year for their Giving Tuesday campaign — making it the centerpiece of their campaign content across social media and newsletter communication, being it a new car to access the rural areas in 2020 or school appliances for the children in 2021.

Giving 59

Giving Tips Press Netherlands 59

Get Fully Funded

APRIL 4, 2024

Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. Use blog posts or fundraising landing pages to highlight the positive impact that donations have on your ability to achieve your mission.

Donation 110

Donation Strategy Nonprofit Gift 110

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Nonprofit Tech for Good

APRIL 2, 2012

Pin your own website and blog content, but only if it pulls up a good photo! Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Step Three :: Review Pin and Test Link. e-Newsletter. Step Two :: Pin It! Add quality descriptions to your Pins.

Practice 258

Practice Avatar Hints Nonprofit 258

Bloomerang

NOVEMBER 3, 2021

Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give. One way to save time is to write all of your content at the same time. If you can include a video or photo, do so! I bet you’re feeling the pressure too—and for good reason. Think about it. Another note of appreciation.

Time 127

Time Tips Fundraising Retention 127

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 127

Social Media Accessibility Media Social 127

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. Also, use text and photo CTAs throughout your blog posts or informational pages to direct readers to take certain actions. For example, a photo CTA in a blog post might be a graphic that says something like “Interested in volunteering with local schools?

Action 64

Action Guide Language Test 64

Amy Sample Ward

AUGUST 28, 2011

Historypin is a new (and free) application for Android, iPhone, or the web that arranges photos, videos, and text in the context of time and location (leveraging the Google Maps API). I also have been taking photos of buildings and locations and sharing them back to the community to continue documenting the world around us.

Story 222

Story Tools Help Online 222

Get Fully Funded

MARCH 14, 2022

All About Your Brand: Logo, Typography, Colors, Photos, and Tone What do you want the look and feel of your site to be? and it is communicated through your logo, typography, colors, photo style, and tone or voice. But photos can pose a lot of challenges when building a nonprofit website. Next, think about photo quality.

Profit 124

Profit Websites Build Work 124

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment. Photo Ads Photo ads are one of the most common types of promotion on Facebook.

Facebook 86

Facebook Guide Demographics Nonprofit 86

The Storytelling Non-profit

JANUARY 24, 2022

You’ll start with your initial “investment” costs like staff time and additional costs (ie photos). I say this because getting a pure A/B test can be a challenge. This is not like running a subject line test in email where we can get a clear, reliable result. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Connection Cafe

NOVEMBER 16, 2011

Mission Moments Photo of your mission in action Quote from service recipient At-home activities (ex. Tim made an A on his math test!) Fundraising Thank you to one specific donor Thank you to corporate donor Thank you to foundation donor Photo from your most recent fundraiser Next fundraiser Special event save the date (ex.

Social Media 51

Social Media Ideas Content Media 51

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. Send personal notes from the CEO to top fundraisers.

Donor 79

Donor Registration Map United Kingdom 79

sgEngage

OCTOBER 14, 2022

What type of content do they respond to best? blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Will they be visiting with children? Where are they located? How engaged are they? open rate, CTR.

Communication 80

Communication email Marketing Museum 80

Byte Technology

MAY 16, 2017

How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one? To make your contact form page more personable add, well, personable content.

Contact 100

Contact Design Plugin Tips 100

Amy Sample Ward

AUGUST 11, 2011

I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. It’s been a few weeks now; I’ve used it to share photos from a work trip to Portland, Maine, and to explore my neighborhood in New York.

Storytelling 201

Storytelling Digital Tools Classroom 201

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Global Giving

MARCH 7, 2019

What We Tested. With all the upsides, why did we even need to bother with a test like this? Our test focused on GlobalGiving donors based in countries using the euro. When a user from a euro-using location arrived on the GlobalGiving website during the test, they were randomly placed into one of two groups. Our Method.

Learning 52

Learning Test Sample India 52

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

Design 36

Design Process Content Web 36

Global Giving

APRIL 10, 2020

It is not enough to do a quick test run before you present for the first time, especially if you are organizing a set schedule webinar. If you have speakers, schedule a test run before to ensure they are effectively communicating their points. Subscribe to get the best content from the Learn Library once a month. Best of luck!

Video 98

Video Tips Slides Script 98

Byte Technology

APRIL 11, 2017

It’s amazing to think that, when it was first launched, WordPress was a fairly simple and intuitive content management system designed to help the beginning blogger get their feet wet in the virtual world. It also has sections where you can insert a portfolio, staff biographies and photo galleries for your products and services.

WordPress 100

WordPress Business Site Widget 100

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Instead, build an audience persona to guide the creation of your social media posts and content. Put together a content strategy. Set SMART goals. What do they like?

Social Media 52

Social Media Strategy Media Donor 52

Pamela Grow

SEPTEMBER 20, 2023

Morweb’s guide to the best nonprofit website builders recommends looking for an intuitive content management system (CMS) that offers drag-and-drop editing, built-in accessibility tools, and SEO features to increase your visibility online. To test the user experience of your website, consider using a free tool like Google Lighthouse.

Websites 52

Websites Donor Strategy Demonstration 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. There is also a science to social and mobile media. Social Network Followers.

Track 227

Track Mobile Media Fundraising 227

NonProfit Hub

MAY 22, 2020

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? Develop content. Collect and Build Your Content. Keep it tight. Case Statements.

Campaign 88

Campaign Calendar Mail Contact 88

Tech Soup

SEPTEMBER 12, 2017

Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. What photos and videos can you use to tell your campaign story? How can you obtain supporter-contributed content? Tip 2: Use Photos to Create Emotional Impact. Here's a great example.

Storytelling 66

Storytelling Campaign Digital Tips 66