The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Curated content relevant to your mission. LinkedIn Pages. For example: 1.

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Linkedin Practice Social Media Sponsor 360

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. According to Mailchimp ?

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email Marketing Spam Rate 84

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Care2

JULY 25, 2011

Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind. Make sure your subject line accurately reflects the content of the message. What’s the message about? Keep it short! Deliverability is key.

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Rate email Open Tips 71

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 343

Bloomerang

DECEMBER 21, 2021

When determining the medium through which you’ll share your story , take into consideration where and how your audience consumes content. Do they prefer video content? Do they send your emails to spam? . Look at your email open rates, social media interactions, and other data points. Engagement.

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Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 124

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! Here are a few examples to consider: Does your employer match?

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Media Cause

APRIL 22, 2022

When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Lead with Your Mission.

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email Practice Marketing Test 52

TechImpact

FEBRUARY 24, 2014

Nonprofits are seeing their read rates plummet and their content click rates fall even further. Over 50% of emails are opened on mobile devices. Often times, when you send and email to someone who did not request it, that email is marked as spam; a mailbox that is often culled with just a few mouse clicks.

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email Marketing Metrics Spam 227

Nonprofit Tech for Good

SEPTEMBER 28, 2014

66% of emails are now opened either on a smartphone or tablet. For email to continue to be effective in your content and fundraising strategies, your nonprofit must prioritize mobile design. E-newsletters that include video have double the click-through rate. Prioritize mobile design. Add screenshots of video.

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Newsletter Practice Social Media Social Network 261

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

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Metrics Spam Fundraising Rate 49

EveryAction

AUGUST 1, 2016

If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability. In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. You're sending irrelevant content.

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email Spam Open Rate 100

Neon CRM

JUNE 8, 2023

Most of these contacts will likely unsubscribe quickly (or mark you as spam!), and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. You create a piece of content, offer it as a free download, and people give you their email address in exchange.

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Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 74

Roundtree

FEBRUARY 23, 2022

How can your organization send donor emails that improve open and click rates? #1: Nonprofits feel an urge to provide more content than people will be interested to consume. A few simple adjustments to your email strategy can make them excited to open and read. . And we're promising not to spam you. 1: Say less.

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Nonprofit Tech for Good

OCTOBER 5, 2011

By default, logging in regularly to approve new members also makes you a better group manager, because while you are logged in, you should also be participating in discussions and managing spam. Requiring approval to join forces you to be engaged in your group on a regular basis and take responsibility for monitoring spam.

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NonProfit Hub

OCTOBER 12, 2015

Sending out emails can be frustrating, especially when you look at open rates. And some people have THE NERVE to not even open it?? You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy.

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email Open Marketing Spam 28

NetWits

JUNE 30, 2011

That is called spam, and it’s frowned upon. Sending everyone the same message , instead of delivering relevant content to different segments. Conventional wisdom says that between 8 am and 9 am have the lowest open rates, as does Monday. It’s not right to send email without prior consent.

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Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. It measures the number of people who opened your email relative to the number of people who received it. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%.

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email Rate Test Spam 32

Tech Soup

DECEMBER 8, 2014

Stop Spam & Phishing Emails. Spam is not only a nuisance; it can also pose security risks. With new threats being introduced daily, it is important to use multiple antivirus engines in order to increase the rate of detection and reduce the window of vulnerability. Check for Confidential Content. Train Employees.

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email Practice Spam Policy 65

NonProfit Hub

FEBRUARY 6, 2019

Social media in itself is free to use, but it’s rendered useless if no one’s engaging with your content. Also, check your analytics on each site to see which demographic groups interact with your content, then tailor the style and wording of your posts accordingly. . Social media. for likes, follows and retweets from your supporters.

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Marketing Captivate Social Media Mail 56

NTEN

JULY 11, 2011

Keep it simple: Minimize the number of questions asked in the registration form, and clearly lay out the content you want to capture. Social features on your site—such as comments, discussion boards, user-submitted stories, ratings, and voting widgets—can help build engagement within your audience. Keep Accessibility in Mind.

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Accessibility Social Media Media Social 97

Tech Soup

OCTOBER 15, 2015

TechSoup offers three Informz products: two donations for new and renewing subscriptions and an access to discounted rates product. You can choose from several professional email templates, customize your message, strategically determine who will receive it, and track who opens it and what happens next. Get Informz Now. Deliverability.

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email Marketing Spam Template 36

Everyaction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. Some of the reasons for a high spam rate include: Making unsubscribing difficult.

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

FEBRUARY 12, 2020

Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

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email Practice Marketing Newsletter 363

Everyaction

JANUARY 29, 2018

Anyone can send emails but the key to having a great email program: high deliverability rate. Did you know an average of 18.21% of emails go straight to spam? While segmenting your lists is the first step, the next is to tailor your content to target your specific audience. Prioritize your deliverability. Call to Actions.

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NonProfit Hub

AUGUST 13, 2015

Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. Overall, your subject lines should do two things: Get the reader’s attention and make them take action (whether that is as simple as opening the email or clicking on a link). Don’t Open the Can. Test It Out.

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email Spam Brain Rate 28

NonProfit Hub

AUGUST 13, 2015

Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. Overall, your subject lines should do two things: Get the reader’s attention and make them take action (whether that is as simple as opening the email or clicking on a link). Don’t Open the Can. Test It Out.

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email Spam Brain Rate 28

Connection Cafe

JUNE 7, 2013

The main push back was that including symbols like stars or hearts in the subject line increases the likelihood that a message would land in the recipient’s spam folder and goes against “best practices.”. Your symbols should make sense with the content of your email message and the branding of your event/organization.

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Spam Test Technique Rate 44

Connection Cafe

JUNE 21, 2018

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Pay to play.

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NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. Such a place can also be a source of “user generated content”, relieving your internal staff from the burden of coming up with fresh content, and truly leveraging the ideas of your larger community.

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Knowledge Share Network Community 86

ASU Lodestar Center

OCTOBER 24, 2017

Here are some tips to help you create content that your recipients will open, read, and take action on. Some are tagged as relevant, and some are not-- these often land to the spam folder. Additionally, separating inactive donors can also help in maintaining high open rates. The Shorter, the Better.

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email Marketing Tips Captivate 40

Bloomerang

AUGUST 5, 2021

In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. For reference, the sector average open rate is 20.39%.

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Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. not clicking, opening, or otherwise engaging with your content) for a year or more, it’s time to remove them.

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Museum 2.0

DECEMBER 30, 2008

Don't use Twitter to spam me about visiting. I scan through about ten and ask myself: is this content interesting enough for me to follow this person? But you have the potential to reach a whole new world of followers--their friends--if your content is witty, useful, or appealing to those who have never visited your museum.

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Museum Twitter Open San Francisco 46