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An Offline Social Media Exercise That Improves Online Content

Tech Soup

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. More on Social Media. About the Author.

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September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Amy Sample Ward

Question 2 : asked how to build a loop between on and offline engagement. Most agreed that it is harder to move from online to offline, where engagement may be strong because of the access or timing that can’t be accomplished with the physical world. About the Community Builder Chat. Hope to have you join us next time.

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NTEN is Hiring a Content Manager

NTEN

That's only one of the reasons NTEN is excited to announce a new position and open applications for a Content Manager. NTEN seeks a creative writer with a love for technology, data, and the nonprofit technology community to join NTEN’s team.

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Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies

Beth's Blog: How Nonprofits Can Use Social Media

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. Happy Friday!

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5 Steps To Simple Nonprofit Performance Measurement

TechImpact

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. And for good reason. Keep measuring.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

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New on SSIR: Letting Technology Lead

Amy Sample Ward

It’s a case of letting technology lead (or, rather, the people behind the technology) instead of the communities on the other end. The message indicated that all Causes-related pages and content on MySpace would be taken down at the end of the week. What it Means to Individuals.

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