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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Actual revenue generated is another datapoint. And the only way to know is to test.” Fundraisers have other metrics available.

Test 52
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. leadership. But Industry 4.0

Sponsor 221
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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. Writing multiple drafts for A/B testing on social media. AI can help in quickly drafting responses.

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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

Or a grantee plans to use an AI for generating marketing copy. In both cases, the racial biases of those technologies could lead to skewed, insensitive, or inadequate content. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. Monitor and update.

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Digital Priorities the Mission-Driven Sector Must Address in 2024

Forum One

While experimentation is still a good way to learn, the potential and pitfalls of AI demand that every organization get serious about strategies, policies, and approaches that can steer them through decisions on AI. Generations young and old are looking for tangible connections and real-world impact.

Digital 92
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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Have there been demographic, economic, or policy changes that affect your messages and offerings? HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. The environment is always changing.

Online 240
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AI Prompts to Jumpstart Your End-of-Year Fundraising

sgEngage

We’ve broken down three steps to take you from a blank page to a full portfolio of messages, harnessing generative AI as a jumpstart and helping hand. Once you have a few rough bullets, you can feed them into a generative AI tool to workshop different phrasing, even tailoring your message to donor levels.