Connection Cafe

article thumbnail

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

Content 41
article thumbnail

Twitter Makes Profile Updates

Connection Cafe

And, typically today, for marketers to reach the broader American audience, they also need to speak in these blurbs – which makes the new Twitter layout such a welcome update. Twitter Gets a New Do. Best Tweets – In Twitter’s defense, THIS is definitely an original idea… And a good one. Pinning things… What a novel idea.

Profile 37
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Nonprofit Weekly Roundup: Right Now Marketing, Hacking Facebook, and #GivingTuesday

Connection Cafe

Consistently finding and creating content that resonates with your audience can be a struggle. John Haydon let’s us in on a small, but powerful secret in his post: How to Hack Facebook Interests Lists for Content Marketing. Creating share-worthy content means understanding your audience and the story they want to tell.

article thumbnail

50 Social Media Content Ideas

Connection Cafe

Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets you need to come up with. Any other ideas to fill the social media content queue with?

article thumbnail

Curating Content: How to Leverage Stories from Your Community

Connection Cafe

Set your goals, and create your content accordingly. Your first step is to decide what you want your content to accomplish. The tone, format, and focus of your content will differ depending on those goals. The best thing about having amazing content is the ability to share it, far and wide. Here are our top 5 tips: 1.

Story 41
article thumbnail

User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. With User-Generated Content, you can actually rely on your constituents for some of that writing. We post pictures of our families on Instagram, share opinions about polarizing issues on Facebook and tell everyone what we’re having for breakfast on Twitter.

article thumbnail

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. But why is video content so compelling?

Video 20