Nonetheless, it would provide a window of opportunity to share content and messages through all communications channels as well as social media. This also provide a chance to couple “newsjacking” with network building – and to learn what work. 2)  Use Multiple Channels and Shape Content for each Channel. MORE >>

Over the last few of years I’ve had a the opportunity to work with a team of intelligent and thoughtful colleagues, speak at conferences, and collaborate with other facilitators and community builders. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. MORE >>

While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. The most difficult part is creating good content, content your subscribers want to read. Our incentive strategy worked! That was certainly true for NTEN a few years ago. MORE >>

After Hours Posting Timing is important for a communications channel like Facebook. According to a recent study , posts outside of business hours and posts at the end of the week actually increase Facebook engagement. Ask Questions Research also suggests that questions work best for increasing engagement. MORE >>

Tomorrow I’m giving a free webinar with CharityHowTo called “ What the New Changes to Facebook Mean for Your Nonprofit “ One thing I’ve been asking nonprofits is how critical blogging will become in the  Age Of Facebook. Will blogging be more critical in the Age of Facebook? As Web 3.0 MORE >>