Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. Here’s just 4 of the best examples who have done just that….

Examples 106

Examples Profit Content New Zealand 106

Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

Headline 69

Headline Meme Hype Plugin 69

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

Effective 119

Effective Create Strategy Nonprofit 119

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. But if you’re still on the fence about whether or not to join us for the nonprofit event of the year on April 21, we put together a list of the top seven reasons why you should absolutely, definitely be there. But we’re thrilled to announce a third Summit headliner: Amal Clooney.

Nonprofit 134

Nonprofit Headline Teach America 134

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. For example, Grist.org is a news website that focuses on the environment.

Storytelling 171

Storytelling Social Media Nonprofit YouTube 171

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. of their total audience. So, what do you think?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

What the best piece of advice you could offer nonprofits about social media, and online communications in general? Because of that added effort we are the 6th most viewed (all time) and 7th most subscribed (all time) nonprofit on YouTube. Like every thing else, the more you give the more you get.

Social Media 254

Social Media Interview Examples Media 254

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. For example, your organization may hold an annual golf tournament. While we may have a hunch, content testing provides answers. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you.

Rate 134

Rate Content Conversation Test 134

TechImpact

DECEMBER 16, 2013

Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Quality over quantity content. Image courtesy of Vudu Marketing. Keywords are important.

Online 268

Online Strategy Headline Search 268

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

Content 103

Content Tools Bookmarking FAQ 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

On January 30th, I’m speaking at the Social Media for Nonprofits in New York City. Robin Good , one of the best content curators on the planet, will join me via skype from Italy. I also think that 2012 will be the year of content curation. Source: bethkanter.org via Beth on Pinterest.

Social Media 107

Social Media Content Practice New York City 107

Nonprofit Tech for Good

MARCH 17, 2020

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week.

Test 325

Test Facebook Charity Profit 325

Bloomerang

APRIL 11, 2023

Instagram is especially useful for nonprofit event coordinators. A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. You may risk your content getting lost in the crowd. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.

Contest 86

Contest Headline Social Media Survey 86

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. There are several situations where a full website redesign may not be feasible for your nonprofit organization.

Websites 52

Websites Alternative Nonprofit Conversation 52

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. Make Connections.

Linkedin 216

Linkedin Profile Professional Tips 216

Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. If you can tug at their heartstrings during those critical first few seconds, a well-designed site will lead your nonprofit website visitor straight to your donation page, where they will feel moved to contribute. It captures the struggle of those your nonprofit serves.

Websites 98

Websites Donor Photo Nonprofit 98

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book. No longer!

Design 251

Design Websites Practice Widget 251

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. How can your organization apply this?

Charity 128

Charity Lesson Marketing Digital 128

M+R

JUNE 24, 2021

Losing third-party cookies on Google means marketers lose the ability to understand and connect with a nonprofit’s supporters and prospects in the same way. And it’s one of many changes being rolled out in the name of privacy that dramatically change how nonprofit marketers do their work.

Headline 73

Headline Delicious Attitude Calendar 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? verena_fidelia) April 4, 2014.

Social Media 101

Social Media Headline Media Social 101

Qgiv

MAY 5, 2021

I remember when I first started my career in nonprofit marketing. Now anyone can create and edit video from their phone … yet it still seems to be the final frontier in nonprofit marketing. That means it’s time for your nonprofit to get a piece of the pie. That means it’s time for your nonprofit to get a piece of the pie.

Video 52

Video Support Help YouTube 52

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Web design is still a relatively new field that’s changing all the time, but the resources available to your nonprofit make it easier than ever to transform your site into a conversion machine. or “Contact Us.”

Websites 52

Websites Fundraising Calendar Social Media 52

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52

Adwords Campaign Search Headline 52

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. Make Connections.

Linkedin 109

Linkedin Profile Professional Tips 109

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. The top 13 on page SEO factors for content marketing. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. Why SEO For Nonprofits Is Important To Online Growth.

Beginner 91

Beginner Digital Marketing Guide 91

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

Model 20

Model Content Minneapolis Structure 20

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

Grant 152

Grant Google Search Application 152

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

Headline 44

Headline Content Associations Internet 44

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

Metrics 100

Metrics Social Media Measure Media 100

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. These guidelines can also inform the development of your nonprofit’s security policy, if you do not have one already. Need an example? The process can be intimidating!

Data 52

Data Open Source Policy Badge 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” The art of writing good teaser headlines is critical to getting more interaction.

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. For example, individuals who have donated to a nonprofit in the last 12 months.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

I just returned from doing two days of facilitating a Networked Nonprofit training in Mexico City with Oxfam Mexico and participants from offices throughout Latin America, South America, and Caribbean. The first day focused on networks and strategic use of social media along with some practical skills in content creation and measurement.

Reflection 50

Reflection Network Mexico South America 50

Get Fully Funded

MARCH 14, 2022

If you want to go with WordPress, hire someone who understands your vision and has experience with websites for small nonprofits. For example, BigCreekRescueGA.org or CollegeBoundVA.org. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. They invoke a mood.

Profit 124

Profit Websites Build Work 124