EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Sales are instant. Analyze Performance.

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Analytics Marketing Taxonomy Module 169

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? Run your experiment.

Social Media 97

Social Media Data Strategy Media 97

Nimble AMS

AUGUST 8, 2022

Does your association have a data governance policy? In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization.

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Policy Government Adopt Associations 116

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch.

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WordPress Content Strategy Create 52

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Monitor data and adjust your appeals. Engagement with content.

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Analytics Data Giving Metrics 52

TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Start measuring, and reporting. Keep measuring.

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Measure Minnesota Analytics Nonprofit 209

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think? What do you think?

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Metrics Social Media Media Social 227

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success.

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Analytics Associations Model Metrics 169

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? The most attractive aspect of the medium is how intimate the relationship can be with the audience.

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Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

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Metrics Community Map Template 219

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. Every interaction that takes place between a user and your nonprofit’s social media content counts as an engagement. Then, multiply that number by 100.

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Social Media Metrics North Carolina Media 52

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. Begin with the End in Mind: What’s Your Desired Outcome?

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ROI Storytelling Measure Story 67

TechImpact

JUNE 16, 2014

Getting as many people talking about and interacting with your content needs to be priority #1 for your nonprofit. But did you know Facebook offers you post level data, and page level data? Here are the actions that trigger post level data, and page level data. Post level data. Page level data.

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Metrics Facebook Stats Nonprofit 170

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

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Content Effective Strategy Measure 47

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

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Story Data Storytelling Lesson 66

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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Benchmark Blackbaud Report Online 84

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Practice Fundraising Guide Channel 235

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Metrics Facebook Data Measure 96

Association Analytics

FEBRUARY 14, 2022

Before we dive in, we want you to start thinking of data as one of your most important assets. Of course, they are valuable assets, but data is, too. Let’s build your business case to make data analytics a top priority: 1. Start by assessing and documenting the current state of your data. What do you think about our data?

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Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. KD Paine reminded us again that we become what we measure so choose wisely.

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Measure Data Facilitation Teen 98

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Get Prepared and Dig Into Your Data Before you decide how to position your campaign or how much to spend on advertising, it’s critical to analyze your supporter data. Conducting user research.

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Marketing Analysis Nonprofit Audience 52

Nonprofits Source

MAY 15, 2024

Start by digging into your customer data to better understand who they are. Typically, marketing research relies on third-party data to help you understand broader, industry-wide patterns and capture audiences you don’t currently serve. These measurements should align with your campaign’s goals. Create customer personas.

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Map Digital Business Marketing 52

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

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Storytelling Digital Integration Blended 81

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

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Facebook Fundraising ROI Metrics 229

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Track your own data. Investing in digital-first fundraising and marketing communications.

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Analytics Strategy Fundraising Benchmark 126

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Measure Track Model Seattle 99

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). The audience should set the tone for your campaign, including the messaging and content creation.

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Communication Campaign Channel Measure 92

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Measuring Your Edgerank Score.

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Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. That statement guides how I engage and what content I share.

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Social Media Measure Action Media 113

Forum One

JANUARY 30, 2024

This innovative project offers comprehensive data on 36 metrics for all 435 U.S. The implementation employed a headless architecture with a Contentful back-end, React front-end, and interactive maps featuring Carto. With indexed and transcribed data already available, this collection is set to expand to an impressive 1.7

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Award Captivate Celebrate Voice 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. In early July, Facebook announced that it will include mobile data. Is it that simple?

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Audience Social Media Content Media 107

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable.

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Rate email Open Change 122

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

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email Service Marketing Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle.

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Metrics Facebook People Measure 112

Forum One

OCTOBER 17, 2023

Users have the ability to add profiles for newborns and keep track of key actions and data in relation to their newborn, such as weight, feeding, and skin-to-skin contact. Explore the City Heath Dashboard case study AARP Livability Index The Livability Index website and data explorer scores neighborhoods and communities across the U.S.

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Product Develop Impact Case Study 86

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. Nor am I convinced we’ll have the bandwidth to use the tools or this data. . In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction.

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Analytics Digital Tools Measure 112