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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Reigning in shadow databases

Robert Weiner

The following story, posted with permission, was sent to the FUNDSVCS list in response to a question about how to reign in schools and departments at a university that keep their own shadow databases of contacts. I have a story that we have used quite often: A few years ago, we imported a shadow database into Raiser''s Edge.

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Juggling all of these tasks is where nonprofit database software comes in. Before investing in a nonprofit database, take a moment to understand why and how it can benefit your nonprofit. It can help make data-driven decisions.

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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What Are You Doing with Your Donor Data?

Greater Giving

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. However, it can be easy to get lost if you don’t know which information is helpful to your nonprofit. Organize and segment your data in your CRM.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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