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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Organization: The Nature Conservancy. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Name: Amy Ganderson.

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5 Tips to Craft a Powerful Data-Driven Social Media Strategy

Nonprofits Source

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles.

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks. Media Matters :: mediamatters.org.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. Earn a Certificate in Social Media Marketing & Fundraising! At a cost of $13.99 a month, MailMunch is an exceptional value for adding top bars and other CTAs to your website.

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The Top 3 Charity Rating & Badge Programs for Nonprofits

Nonprofit Tech for Good

A clever use of a Candid Seal of Transparency is the Giraffe Conservation Foundation (GCF) which occasionally promotes and embeds its seal on social media graphics. You’re nonprofit will then earn a Seal of Transparency based on the level of information provided.

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Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. Facebook was an uncharted territory for the Ocean Conservancy.

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5 Lessons Learned from Donating to 25 Nonprofits

Nonprofit Tech for Good

The Wilderness Society , UNICEF , and Conservation International have well-designed donation pages that were easy-to-use and effective. Only 8% of nonprofits attempt to convert online donors into social media followers during the “Thank You for Your Donation” process. And mimic the large nonprofits!

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