Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. "If you listen closely, you can pick up on trends and ideas that can really help your outreach and communication efforts." Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

People can find you via Google. Google) of Facebook. By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users.

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

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Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? Other metrics we look at include: What are our sign-ups for our newsletter?

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

EveryAction

AUGUST 17, 2016

Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission. Once you've segmented your list by the unique classifiers you've established, look for trends that you can share with the board. Need a template for your next campaign?

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. The Town of Oro Valley in Arizona maintains a financial dashboard displaying the town’s financial performance compared to past trends. 5) Scenario Comparison Dashboards.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

The Modern Nonprofit

FEBRUARY 20, 2024

Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics.

Websites 59

Websites Guide Impact Metrics 59

sgEngage

APRIL 29, 2021

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. After such a tumultuous year, with many drivers for both potential increases and declines in giving, it was no surprise to see mixed trends among sectors and organizational sizes.

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Retention Gift Rate Conversation 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Get Fully Funded

JULY 23, 2023

In fact, YouTube is the 2nd largest search engine in the world, behind Google. Nonprofits that figure out how to capture the TikTok magic reap the rewards, especially those that piggy-back on a trend that’s already taking off on TikTok. YouTube: People love to watch videos, and YouTube is where more than 2.3 With more than 1.1

Social Media 98

Social Media Media Strategy Social 98