Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135

ROI Case Study Metrics Student 135

Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Tweet your questions with the #roi or @amyrsward and we’ll try to get them in! Tags: beth kanter sxsw events.

ROI 100

ROI United States Cancer Stream 100

See3

JULY 1, 2010

Now everyone is asking us how to measure video Return on Investment (ROI). Video ROI is a topic we think a lot about at See3 and, unfortunately, there isn’t a simple answer or one that fits every organization. Tags: Nonprofits Video Web Tech. It used to be that everyone was asking us for a “viral” video. Generally, we [.].

ROI 105

ROI Video Evaluation Question 105

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. What do you think? Ones you really don’t like?

Case Study 108

Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. But the real learning came from a couple of ROI cliff hangers. Paul has to use ROI techniques to help the organization make the best decision.

ROI 85

ROI Slides NTEN Reflection 85

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. What we want to do is build a filter that finds the tags we embedded using the URL builder. We'd be interested in hearing about your efforts to calculate ROI. from GrantStation.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts.

ROI 82

ROI Technology Ipod NTEN 82

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2009

Tags: ROI. In another hour, I'll be doing one of the Chronicle of Philanthropy chats - you can submit a question here. This post is my place holder where I post the questions, answers, follow up questions, links, and reflections. .

ROI 93

ROI Comment Social Media Conversation 93

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), I can imagine creating a report that would wrap all the data from web analytics, social media, e-mail campaigns, member acquisition, and ROI into one package.

Team 221

Team Marketing Build Analysis 221

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Meanwhile across town in DC, there was another nonprofit social media gathering taking place at Google Headquarters, there were also presentations and discussion on social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Tags: Fundraising ROI Strategy agc2 case foundation contests. Does the contest have potential for abusing our community’s trust or frustrating them with a platform that doesn’t work well? Let’s continue the conversation over at the Case Foundation Blog and share our recipes for special sauces.

Contest 98

Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

NTEN

MARCH 15, 2009

Proving ROI to your managers. Tags: NPTech sxswnp roi measurement sxsw. Some of the issues our poets raised: Combining qualitative and quantitive data. Using measurement as a learning tool. Whether or not online mom communities are mean. So if you missed it, here it is!

ROI 52

ROI Jordan Measure Nptech 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. . 

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

NTEN

AUGUST 5, 2009

We sat down for five minutes to define ROI for nonprofits, talk about the challenges of measuring intangibles, and how to use ROI to your advantage: And if you want to learn more about ROI and how to use it in your organization, be sure to register for the Online Technology Conference: Managing Technology to Meet Your Mission.

ROI 44

ROI Conference Technology Online 44

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 249

Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

JANUARY 30, 2013

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Winter Webinar Special for Nonprofits.

Facebook 203

Facebook Beginner ROI Demonstration 203

Nonprofit Tech for Good

OCTOBER 17, 2012

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Fall Webinar Special for Nonprofits.

Facebook 209

Facebook Beginner ROI Demonstration 209

NTEN

JANUARY 14, 2009

How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. Tags: NPTech roi web2.0 Let's say you create a video with the aim of changing the way Americans think about Muslims. Or, you can build your own glasses.

ROI 66

ROI Social Media Media Social 66

Nonprofit Tech for Good

OCTOBER 22, 2012

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Fall Webinar Special for Nonprofits.

Facebook 202

Facebook ROI Demonstration Profile 202

Amy Sample Ward

JANUARY 18, 2010

Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Look at this way: ROI asks how many Facebook fans you have; ROE asks how many people are “liking,&# commenting and sharing your Facebook content. Tags: community engagement mlkday roe roi.

Community 179

Community ROI Facebook Evaluation 179

Nonprofit Tech for Good

OCTOBER 12, 2012

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Fall Webinar Special for Nonprofits.

Facebook 198

Facebook ROI Demonstration Profile 198

Nonprofit Tech for Good

OCTOBER 10, 2012

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Fall Webinar Special for Nonprofits.

Facebook 181

Facebook Beginner ROI Demonstration 181

Nonprofit Tech for Good

MARCH 26, 2013

The webinar presents a thorough tour of the Admin Panel and tool set, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). Related Links: Spring Webinar Special for Nonprofits.

Facebook 153

Facebook Beginner ROI Demonstration 153

Tech Soup

FEBRUARY 24, 2009

Last week Beth Kanter presented on a Webinar about ROI, click here to view the recording. Tags: Online Seminar Web 2.0 This was the last of five Webinars in a series provided TechSoup Global and NTEN. If you didn't have a chance to participate in the Storytelling & Social Media series now is your chance to watch all five.

ROI 43

ROI Storytelling Social Network NTEN 43

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JUNE 10, 2012

The webinar presents a thorough tour of the Admin Panel and toolset, including Insights, Apps, Tagging, Favorites, Questions, Status Updates, and Milestones. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI). || Register Now!

Facebook 183

Facebook Beginner Tutorial Demonstration 183

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. I've also been thinking about traditional ROI processes in the nonprofit technology context. Tags: ROI listening.

ROI 50

ROI Social Media Process Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

AUGUST 31, 2010

Women Who Tech’s thought provoking virtual panels offer the latest resources and tools for launching a successful startup, tools and apps to build your online community, Social Media ROI, and more. ROI of Social Networking. Tags: Technology Zen. Among the sessions: Launching Your Own Startup. Female Ferocity.

Tech 181

Tech Blogher Slideshare ROI 181

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. My friend Beka referred me to this fabulous 28-page Social Media ROI report from Peashoot. Social Media ROI View more presentations from Deanna Zandt.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget. Tags: guest blogging ROI.

ROI 50

ROI Policy Hunger Literacy 50

Whole Whale

JUNE 21, 2023

Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.” The main use case that LinkedIn pushes is around using the insight tag to create remarketing ads on their platform.

Track 52

Track Software Donor API 52

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. Here’s a video demo from Google: Tags: 100 Word Google Social Search. Nonprofits that do utilize social media will have more control and will show up in real time results more often.

Search 188

Search Review Time Organization 188

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Tags: ROI. Well, back to packing up the house for the big move. 2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have.

ROI 50

ROI Social Media Media Aggregator 50