Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so.

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Social Media Interview Examples Media 247

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

Last year, there was an event called "Social Media for Social Good" organized by Jeff Pulver that prompted quite a rich discussion on whether social media for fundraising and marketing can effect real on the ground change. And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun!

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Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Retweets, referrals to website and donations sourced from Twitter illustrate engagement. Define success metrics before starting campaigns. Measure actionable items.

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ROI Social Media Measure Metrics 51

Eric Jacobsen Blog

OCTOBER 12, 2014

However, social media can be an effective marketing tool when it is designed and implemented in alignment with an overall marketing plan which includes traditional marketing (brand marketing, collateral, advertising, PR, digital and mobile marketing, etc.). Social media cannot be effective if it is done in a vacuum. Question 2.

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Los Angeles Social Media Leadership Media 62

Nonprofit Tech for Good

JUNE 23, 2020

For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Share and Comment on Breaking News. Nonprofit Tech 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

(And, if you submitted a nonprofit panel - and I managed to miss it while scanning 1200 in ten minutes - please add the link and description in a comment. Real Time Representation - How Social Media is Changing the Face of Government submitted by Erica O'Grady 2008 marked the year of the first Twitter from inside the Oval Office.

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Amy Sample Ward

APRIL 23, 2011

You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

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Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. Twitter Conversion Tracking. Custom Facebook Audiences. Facebook Pixel.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. As part of effective social media strategy development, the internal conversation must take place. Drew McLellan puts it, "If you drop the f-bomb on Twitter, does your boss have a right to wince?"

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Social Media Policy Media Social 99

AccelEvents

SEPTEMBER 8, 2020

Social media sites like Instagram, Facebook, LinkedIn, and Twitter are getting far more use now that many of us are stuck at home. Use this time to re-direct those in the comments to your live stream for an exclusive look at the event. But do not feel like you are without options for online event marketing! Give yourself time.

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Virtual Marketing Guide Stream 95

Connection Cafe

MARCH 16, 2021

Let’s consider 5 effective tactics of account-based marketing for every B2B marketer. When your list of target accounts is ready, try to find their profiles in social media – Twitter, Facebook, LinkedIn, and any other relevant platform. Join groups that your leads follow, share their content, leave comments, start discussions.

Marketing 26

Marketing Statistics Analysis Case Study 26

ASU Lodestar Center

SEPTEMBER 5, 2012

We want/you need a social media campaign—Twitter, Facebook, LinkedIn and Google+. If your members are using it, chances are you should too, as it adds another way to reach out to your members—and sometimes it is more effective. What's in it for 'them' (ROI for both your members and your association)? Conni Ingallina.

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Achieve

JULY 2, 2019

billion active users*, Twitter -330 million active users*, LinkedIn -303 million active users*, Pinterest -250 million active users*, Snapchat -287 million active users*, & TikTok -500 million active users*. should be effectively sharing your story while laddering up to your goals. . Engaging with comments on your content. .

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. I’ve tried to pull out some of the relevant tweets from the Twitter stream to help follow the flow of the conversation in case you missed it. Produce great tools for effective UK campaigns. Specific goals help focus.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Share and Comment on Breaking News. Nonprofit Tech 2.0

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Content Ideas Nonprofit Interview 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

There were a number of questions related to tools and tactics that I couldn't answer off the top of my head - so I decided to crowdsource them on Twitter asking for answers in the comments. I'm elevating them from the comments because they make a great post. Also everyone says that Twitter wont' raise any money.

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Social Media Examples Professional Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

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Metrics Bookmarking Analysis Feeds 71

AccelEvents

SEPTEMBER 8, 2020

Social media sites like Instagram, Facebook, LinkedIn, and Twitter are getting far more use now that many of us are stuck at home. Use this time to re-direct those in the comments to your live stream for an exclusive look at the event. But do not feel like you are without options for online event marketing! Give yourself time.

Virtual 52

Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

In a networked nonprofit, VCs might mine their personal and professional networks for ideation, best practices, and case studies to learn how organizations are engaging volunteers effectively. Share it in the comments. Opportunity Design. Outreach/Marketing. Sharing of opportunities among alumni and donors could be encouraged.

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How can your organization effectively brand itself and get on the radar?

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Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI?

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Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

I went through my rolodex and invited people to submit their best post related to the theme of my blog - how nonprofits use social media effectively. Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. I'm looking for a few good posts on Social Media, ROI, and Nonprofits.

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Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Last night, I stumbled upon a #blogchat on Twitter about How Nonprofits Can Use Social Media hosted by Mack Collier with special guest Wendy Harman , Social Media Strategist at the Red Cross. Some of my favorite tweets: What are the biggest hurdles in effective social media use by nonprofits? Tags: ROI. Here's the transcript.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Effective Professional Networking Skills I've written about this in the next section.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" "If you put a man into orbit, why can't we determine the effectiveness of our communication?" Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign. 

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2008

s safe to assume that Twitter will be found at many tech and marketing conferences Back in 2005, I got a little obsessed with backchannel. Those were the days before twitter and when we used IRC to facilitate a chat discussion with both remote participants and people in the room. after my experience at the London Global Voices Summit.

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Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I thought I would drop by again and leave the link I mentioned in my last comment.>

Social Media 28

Social Media Online Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Here's my description: This is a focus group and sand box to learn more about how nonprofits can use social media effectively, especially Facebook. Questions that encourage people to share wisdom about their social media strategy: " What are the 7 most important things you need to know about using Facebook Pages effectively ?"

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Social Media Measure Action Media 113

Care2

MARCH 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments (2) Great post Ali. I especially connect with #4.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MARCH 3, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how nonprofit organizations can take advantage of Twitter should be.

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Social Media Local Advocacy Media 31

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The Were there conversations taking place between Twitter users that extended the learning or were people mostly parallel online note taking? Some Reflections.

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Reflection People Network Colorado 103

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

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Social Media Advocacy Guide Fundraising 37

Care2

DECEMBER 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

OCTOBER 7, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 1 Comment | by Share Article in Care2 News , Misc. I wrote the article.

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Social Media International Advocacy Case Study 31