Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2007

A little bit NPTech blog kismet, someone just the other day raised the question: "What's good or useful about user-generated content and what's just entertaining or cute?" but you should be realistic about how many people actually participate. but you should be realistic about how many people actually participate.

Hunger 50

Hunger Video Content License 50

Care2

JULY 13, 2011

How often do they need to come back to respond to comments? Are you serving as a proofreader, or will you also be making content suggestions? Will you be moderating comments? Are you going to let comments go live as they come in, or approve them one by one? How often do you expect your bloggers to post?

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Blogger Guidelines Lesson Images 69

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

I've been an strong advocate of Creative Commons for the last four years, have written many blog posts , and even taught a workshop or two on "Open Content.". (If They provide tools that let everyone have a simple, standardized way to grant copyright permissions to their creative work. Why didn't they link to the original context?

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Remix License PowerPoint Copyright 56

See3

MAY 28, 2007

One way to get people to create content for you is through contests. In the nonprofit world we also have contests and at See3 we have become “the contest people&# helping organizations conceive of and execute user generated content contests. YouTube is full of folks who do a nice job with video.

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Contest Generation Content YouTube 40

Beneblog: Technology Meets Society

JANUARY 20, 2010

I've included the post below, but comments are best done on the HuffPo site above. Some folks call newly developed knowledge "intellectual property," but this obscures the fact that we don't treat ideas and content the same way as we treat a house or land. How would you try to change the world if you had the chance?

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Proposal Government University Switzerland 100

Care2

JUNE 22, 2007

Unfortunately email clients havent caught up with the CSS support people enjoy in their web browser, and so care should be given to ensure the email is readable. If you go too far however, you start to make things difficult for people with poor vision. To create a new comment, use the form below. Copyright © 2008, Care2.com

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Comment Social Media Advocacy email 31

See3

FEBRUARY 19, 2008

President Continuing the move to user generated content and political involvement, a new site launched where people can upload videos saying farewell to President Bush. Share and Enjoy: One Comment comment President Bush » Farewell Mr. President [.] You can see a little complication video they did here.

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FAQ Newsletter Video Copyright 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 6, 2009

Earlier this week, I wrote a post called " What happens when you set your content free using Creative Commons Licensing? " I explained why I set my own work free, provided some examples, and pointed to a new tool. As I responded in the comments, I run across a lot of abuse. And how do you respond?

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Remix License NPO Philanthropy 56

See3

OCTOBER 7, 2007

RSS feeds and blogs, article comments, social networks… it’s all increasingly important. Some of what they found was on the low end — such as 17% of people using shared bookmarks (sites such as Del.icio.us). Video is the most compelling content online. Video is the most popular content online.

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Video FAQ Bookmarking RSS 40

See3

SEPTEMBER 24, 2007

To all of these people, I say “Welcome!&# We founded See3 and DoGooderTV to be THE video people for nonprofits and so it is very nice indeed to see our colleagues starting to beat the same drum. Share and Enjoy: One Comment comment Lights! And now we know, online video is the best way to do that.

Video 40

Video YouTube FAQ Metrics 40

See3

AUGUST 6, 2007

I have been writing a long time about how advertising is changing, how you the fundraiser or the marketer must adopt the new paradigm that entertains, shows instead of tells, and meets people in their communities with content that interests them — and allows them to contribute to the conversation.

FAQ 40

FAQ Newsletter Copyright Contest 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

Overview slides of what is Web2.0 ( remix from Social Media and Nonprofits Presentation) Core theme Listening - Responding to what people are saying about the topic or the program. A willingness to share information and content, also known as transparency ; planning is discussed and user participation is welcomed. Step 1: Find People.

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Remix Professional Technorati Wiki 50

Care2

JANUARY 15, 2009

| Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Get Interactive: Ask people to take a poll or share a story.

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Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 25, 2006

Read his comments here. He suggests using an alternative video host where you can put a creatives commons license on our work and that you should set your content free: Set your content free - don't use anything more restrictive than Creative Commons attribution (beware the sting in tail of share alike). So here goes: 1.

Remix 50

Remix Blackboard Mashup License 50

Care2

MARCH 23, 2009

Many Content Management Systems can automate this process, keeping the sitemap up to date and informing search engines of the changes. Even if you dont have a Content Management System, you can still easily create a sitemap through any number of online generators. Number 4 in particular is an SEO tip that many people overlook.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content.

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Social Media Twitter Action Advocacy 68

Museum 2.0

JANUARY 4, 2010

I hope you'll share your thoughts in the comments. The Wikimedians asked if the museum would coordinate a project in which people could photograph artworks in cultural institutions to illustrate Wikipedia articles. Some images were disqualified for copyright reasons, others because they could not be identified.

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Wikipedia Arts Museum Images 40

Care2

JANUARY 15, 2009

In the end, when “viralness” happens -- whether its a video, a petition or just a text piece that everyone keeps forwarding to friends and families -- we often arent sure exactly why this particular piece of content went viral. – Jessica Kutch, SEIU @Katrinskaya : Viral content = Stuff that gets forwarded.

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Social Media Campaign Advocacy Online 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

Lindsay Patross runs the blog, and people get hold of her, too. Most people are fascinated by the interior life of artists. Most people are fascinated by the interior life of artists. Many people are turned on by the chance to peek backstage at a theater. The content is focused on the professional area of expertise.

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Arts Social Media Examples Artist 74

Care2

MARCH 3, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. What were the costs associated with facilitating the competition?

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YouTube Generation Video Social Media 41

Care2

JUNE 30, 2009

Use targeted content that directly relates to how your new activists joined your file. “These are the people who only want to know about our work on healthcare.”) But going into lengthy, technical, inside baseball detail about an urgent issue is not the way to win friends and influence people. Avoid the wonk.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 29, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. Reader Comments (1) Thanks for including this! I think it went really well!!

Journal 28

Journal Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2007

That only works with small groups on the phone, fewer than 12 or 15 people, not 100. video and having people type themes into the chat worked. Full of copyright issues. I used the chat as a backchannel and invited people to add questions or comments as we went along. I had too much content.

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Reflection Laptop Wiki Artist 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2006

So I complained in flickr , my blog and left a comment on the Tech Chronicles Blog. (I The original photo was published as "all rights reserved" because that's the flickr default and in 2005, I was pretty clueless about Creative Commons and copyright issues. To add insult to injury, the link was working! Isn't this ironic!!

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License Remix Flickr Photo 50

Care2

MAY 17, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. Reader Comments (1) Thanks for including this! I think it went really well!!

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 9, 2008

Excell also provides scholarships to people who want training in the industry. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively! With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

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Advocacy Social Media Online email 28

Care2

MAY 8, 2008

Excell also provides scholarships to people who want training in the industry. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively! With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

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Advocacy Social Media email Online 28

Care2

FEBRUARY 7, 2009

It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. It’s where people go to gather news, resources and discuss issues. Find out what people are saying about your organization.

Social Media 31

Social Media Web Advocacy Media 31

See3

OCTOBER 18, 2007

The main difference between Causes and the Facebook application powered by Convio is that with Convio your application on Facebook will have all of your content delivered directly from your Convio database and CMS. Another thing mentioned in the session is that using conditional content is complicated. Day 1. [.] Causes is passive.

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Convio Application Facebook Causes 40

Museum 2.0

APRIL 1, 2010

Few publishers was open to Creative Commons licensing and to giving away the content for free online. From the very beginning, I knew I wanted to license The Participatory Museum using Creative Commons and give away the content for free online. I want everyone to be able to use the content and make derivative works.

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Participatory Museum Process Adobe 33

See3

NOVEMBER 26, 2007

. • They documented the efforts of their street teams, and made a fun and inspiring piece out of young people advocating their way onto the Today Show. • Share and Enjoy: 2 Comments comment Andrew Cohen Hear hear, video is indeed not a strategy.

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Video Campaign Chad Contest 40

Care2

JULY 17, 2008

So far people have contributed everything from a Firefox extension that recommends social actions as you browse the web, to a Wordpress module that recommends social actions based on the content of a post, to a service that makes it super easy for companies to find, sponsor, and showcase charitable actions from various platforms at once.

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Wiki Social Media Action Life 28

Care2

JULY 16, 2008

So far people have contributed everything from a Firefox extension that recommends social actions as you browse the web, to a Wordpress module that recommends social actions based on the content of a post, to a service that makes it super easy for companies to find, sponsor, and showcase charitable actions from various platforms at once.

Wiki 28

Wiki Action Social Media Ideas 28

Care2

AUGUST 14, 2007

" No matter how much killer content you have, if people arent looking at, its doing you no good. To create a new comment, use the form below. Copyright © 2008, Care2.com Here are the quick tips from the report, but make sure to check out the full PDF article to look at all the data behind it. Its worth it!

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Newsletter Social Media Advocacy Case Study 28

Care2

MARCH 4, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. What were the costs associated with facilitating the competition?

YouTube 41

YouTube Generation Social Media Video 41

Care2

JUNE 11, 2008

More importantly, if you don’t have any knowledge of the group within which you’re releasing your content, forget about it. To create content that is appealing to a certain group of people, you need to know what they’re talking about, what they feel, what they eat, drink and dream. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. Direct Mail typically generates a 0.5% LinkedIn, Facebook, MySpace).

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Demographics Social Media Advocacy Online 34