EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

JULY 15, 2023

Donor management centers around proactively fostering relationships with donors and leveraging donor data to cultivate donor interest, maximize retention, and utilize donor resources effectively. This data allows organizations to identify trends and opportunities to optimize the donor lifecycle.

Management 52

Management Donor Blackbaud Retention 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy?

Digital 130

Digital Advocacy Fundraising Channel 130

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Total revenue.

Evaluation 111

Evaluation Metrics Campaign Fundraising 111

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out.

Benchmark 81

Benchmark Digital Report Learning 81

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 23, 2019

Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel?

Metrics 261

Metrics Nonprofit Profile Platform 261

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. How to use it : Your organization should be prioritizing donor retention rates as part of its operations.

Hype 52

Hype Research Marketing Benchmark 52

Nimble AMS

MAY 25, 2022

An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Promote the placement service’s success rate on your association website to encourage potential members to join and receive this valuable resource. . A modern platform. Develop education training and certification program.

Associations 129

Associations Technology Adopt Industry 129

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Creating experiences that fulfill their needs.

Demographics 74

Demographics Retention Donor Research 74

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Neon CRM

JUNE 23, 2023

Capitalize on those feelings of goodwill by making sure you have a donor retention plan for GivingTuesday donors. A good retention strategy can keep those generous donors engaged with your organization year-round. GivingTuesday Gets Social Media Attention In 2022, GivingTuesday trended #1 on Twitter.

Statistics 98

Statistics Fundraising United States Global 98

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. Analyze your online giving trends and engagement metrics. Your online donor retention rate.

Donation 52

Donation Donor Giving Demographics 52

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel). Next, specify exactly how you will achieve the goal (e.g., Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Get Fully Funded

OCTOBER 7, 2021

Stay up to date with current advocacy trends. Focus on volunteer retention. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Track your engagement rates on each marketing platform you leverage.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 96

Relationship Donor Build Tips 96

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. This boosts engagement and response rates and helps create authentic relationships. Were there any trends or timelines you didn’t expect? Who participated? Who didn’t?

Data 95

Data Gift Relationship Interaction 95

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

Tools 361

Tools Fundraising Analytics Analysis 361

NTEN

SEPTEMBER 9, 2010

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Are certain pages seeing a high bounce rate?

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

OCTOBER 21, 2021

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Through the power of data, your nonprofit can increase retention of donors and diversify the donor pool. Which campaign strategies generate the most donations?

Data 69

Data Metrics Nonprofit Analysis 69

Candid

APRIL 8, 2024

Organizations committed to DEI also tend to attract high-caliber talent and maintain good employee retention rates. Candid’s aspiration has always been to be an employer of choice—an organization where candidates elect to work when presented with other employment options.

Environment 52

Environment Culture Celebrate Guidelines 52

Neon CRM

NOVEMBER 29, 2023

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. This is a good indicator that campaigns run on other marketing channels, like social media and personal phone calls, influenced the broader awareness of GivingTuesday campaigns.

Lesson 52

Lesson North America New York Kentucky 52

Nonprofit Tech for Good

JUNE 23, 2020

Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. 3) Launch a Tribute Giving Program.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

CauseVox

JULY 18, 2023

Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic. Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing.

Develop 76

Develop Fundraising Pledge Track 76

Connection Cafe

JULY 23, 2019

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. This is sure to accelerate the trend towards unionization and overall salary equality. Offering your members digital cards is just one way to stay on top of these mobile consumer trends.

Museum 34

Museum Trend Mail Culture 34

Qgiv

JANUARY 24, 2024

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships. Assess your strengths and resources.

Practice 52

Practice Strategy Guide Fundraising 52

Bloomerang

NOVEMBER 10, 2023

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. Look at each supporter’s giving history and identify trends. Follow up on a different marketing channel, such as social media. Send a survey if you don’t hear back.

Gift 100

Gift Raise Guide Relationship 100

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. Here is the first place to start — by tackling your donor retention. The trends are undeniable. See Kivi’s Nonprofit Communications Trends Report. What’s up for 2016?

Trend 40

Trend Fundraising Philanthropy Social Media 40

Whole Whale

SEPTEMBER 8, 2023

Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. For example, eCardWidget’s guide to donor retention explains how trends in donor data can reveal which donors are at risk of lapsing.

Platform 52

Platform Donor Online Social Media 52