Byte Technology

JANUARY 5, 2016

Why these two channels? The other “big four” outlets—Twitter Pinterest, Google+ and Instagram—all certainly have a prominent place in non-profiting marketing and the potential to increase your organization’s appeal. Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson.

Social Media 100

Social Media Channel Profit Results 100

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

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Social Media Training Train Media 279

TechImpact

JUNE 5, 2014

Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. Because it is such a new and innovative marketing platform, nonprofits and corporations are just beginning to harness its full potential.

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Social Media Statistics Media Social 205

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Hint, hint. CARE :: care.org.

Social Media 278

Social Media Media Hints Social 278

Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2012

NONPROFIT HULK (@NONPROFITHULK) July 20, 2012. That’s the tweet that showed up in my Twitter stream last week it caught my attention. Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme. NONPROFIT HULK (@NONPROFITHULK) July 25, 2012. HULK TOO HEAVY.

Twitter 101

Twitter Meme Nonprofit Social Media 101

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 2) Twitter.

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Social Media Social Media Tech 272

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. Connecting with the general public on a humanistic level can be the easiest or the most difficult thing for your nonprofit to do.

Digital 228

Digital Effective Marketing Demographics 228

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

OCTOBER 20, 2011

Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) That said, here’s a recent TV interview with a local news channel where I live in Springfield, MO: Related Links: Newly Released With “Look Inside!” ” Functionality!

Social Media 234

Social Media Interview Guide Avatar 234

Top Nonprofits

NOVEMBER 9, 2021

In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). Galas have strong fundraising potential and are a staple of many nonprofits’ event season. Let’s get started. Assemble an Internal Planning Team. Marketing specialists. Tech experts.

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Virtual Nonprofit Stream Channel 105

Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel.

Newsletter 243

Newsletter Learning Social Media Social Network 243

OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? What marketing channels should we use? But they can also consume resources.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

NTEN

MARCH 31, 2012

On Twitter The NTC conversation on Twitter is already picking up speed. We’ll show the Twitter stream as we play the music in the Grand Ballroom before plenaries and lunches. On YouTube Did you know we have a YouTube channel ? So, even if you can’t be there, subscribe to our channel to see all the action in San Francisco.

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Conference Technology NTC San Francisco 86

Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 3) Send to Social Media.

Action 340

Action Donation Mobile Social Media 340

Nonprofit Tech for Good

APRIL 1, 2010

A couple of times a year DIOSA Communications offers a webinar special for nonprofit organizations, and the month of April is now one of those times. From now until April 30, all social media and mobile technology webinars are 2-for-1. hours of comprehensive, detailed social media and mobile technology training.

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Hints Organization Linkedin YouTube 198

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Put simply, the more exposure a nonprofit receives, the larger impact they can make.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

TechImpact

NOVEMBER 12, 2014

Are they just empty buzzwords, or actual tools that can help your nonprofit raise money online? The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. Smile Train consistently shows the dramatic impact of its work via Twitter.

Social Media 238

Social Media Story Money Raise 238

TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Image courtesy of Mashable. Take control of your SERPs. Knowledge is power.

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Google Results Yahoo Search 229

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere! 2dCode :: 2d-code.co.uk.

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Fun Resource Audio Stats 279

Nonprofit Tech for Good

MAY 19, 2011

While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. A rough guesstimate would be that less than 30% of those homepages included links or icons to their Facebook Page, Twitter Profile, YouTube Channel, etc.,

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Social Media Media Teen Social 241

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.

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Blackberry Tools Media Management 222

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere! Dipity :: dipity.com.

Fun 246

Fun Resource Stats Wikipedia 246

Bloomerang

JUNE 28, 2021

This nonprofit culture strategy post is part 3 in a 3-part series. There are three pillars of transformation required of philanthropically-funded nonprofits that want to thrive in the post-disruption, post-COVID economy. Let’s move now to the third and final pillar: nonprofit culture strategy. . Read part 1 and part 2.

Culture 111

Culture Strategy Nonprofit Philanthropy 111

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear In the Digital Wilderness, No doubt about it, embracing digital marketing and fundraising strategies is certainly a new frontier for most nonprofits. Per Jay Baer, timing matters.

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Analytics Digital Tools Measure 109

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. That said, below is an excerpt from Chapter 10: Group Text Messaging and Text-to-Give Technology. 11 Group Text Messaging Best Practices for Nonprofits.

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Group Practice Mobile Nonprofit 216

Bloomerang

JUNE 14, 2021

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. It will be this way for everyone, and nonprofits are not immune.

Digital 119

Digital Strategy Nonprofit Phase 119

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

Channel 28

Channel Change Fundraising Mail 28

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 249

TechImpact

MARCH 25, 2014

Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. But traffic from your newsletter or Twitter links are driving huge donations. Image courtesy of Info Trust LLC. You’re not alone.

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Stats Analytics Track Google 252

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

Advocacy 199

Advocacy Generation Strategy Awareness 199

TechImpact

JANUARY 26, 2015

Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses. LGBT organizations, for example, are using channels like Facebook, Twitter […].

Social Media 100

Social Media Social Media Organization 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

Twitter 95

Twitter Foundation Effective San Diego 95

Saleforce Nonprofit

APRIL 21, 2021

The Convening Power for Nonprofits. So why should nonprofits care? The potential here goes beyond the average marketing or communication channel. Nonprofits have the opportunity to join, or even create, conversations about the causes they support and the missions they drive forward. A New Way to Engage and Fundraise.

Community 106

Community Build Texas Audio 106

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2016

In 2007, I was the first person to use Twitter to fundraise so I could attend and help sponsor the first Cambodia Bloggers Conference. I also used Twitter to get pro bono donations of technology t-shirts from technology companies to give to the Cambodia bloggers.

Cambodia 104

Cambodia NGO Blogger Mentoring 104

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Nonprofit fundraising videos help you raise more money. Yet many nonprofit leaders are intimidated by videos and more comfortable with traditional stories and photos to tell your organization’s stories.

Video 98

Video Giving Fundraising Script 98

Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Five Must-Have Characteristics of a Nonprofit Website. Twitter for Fundraising?

Social Media 203

Social Media Content Social Chapter 203

Nonprofit Tech for Good

JULY 13, 2010

This means nonprofits and their web communication strategies need to transform as well. Nonprofit communicators function in many ways these days, and more so in the future, like reporters or a citizen press corps. If your nonprofit wants online buzz, then you have be doing something different to get noticed.

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Communication Mobile Nonprofit Laptop 220