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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Thank supporters often. Then, multiply that number by 100.

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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. It is important to look at the platform the CRM system is built on. Does the platform integrate with your existing infrastructure? Is the technology popular in the market? 5) Outcomes and Analytics.

Metrics 261
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5 Ways to Optimize Online Platforms for Donor Engagement

DNL OmniMedia

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. But are you using your online tools effectively enough to connect with donors?

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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . Pew Internet reported that over half of YouTube users say that the platform is at least “somewhat important for helping them understand things that are happening in the world.”.

YouTube 258
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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Marketing is all about meeting your target audience where they are, meaning there’s no better place to launch your marketing efforts than online. As for choosing new recruitment channels, start with the ones your target audience prefers. Collaborate creatively.

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3 Membership Engagement Strategies to Try Today

Neon CRM

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Today, we’re going to be discussing steps you can take to put these strategies in place. What is a Membership Engagement Strategy?