Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Integrated Social Media Strategy.

Social Media 97

Social Media Training Train Network 97

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Amy Sample Ward

SEPTEMBER 15, 2009

NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools. The back channel will be moderated by even more experts, who will add additional insights and answer participants questions. REGISTER HERE!

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. The stories are told in the best way for the platform or what we called “optimized” and the narrative is aligned. It is also important to learn how to experiment telling your story in new and emerging channels. A multi-screen world. Stories are social.

Learning 86

Learning Donor Online Fundraising 86

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. Social media is an important channel for both these groups. Register here.

Social Media 108

Social Media Network Media Free 108

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about Mailchimp Mailchimp excels in collecting donor data and transforming insights into actionable strategies. Thank your donors.

Software 52

Software Tools Management Registration 52

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Your digital strategy defines how you use online marketing.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. The principles cover strategy, learning, capacity, and organizational culture. My opening framework breaks down the strategy into strategy blocks. 6: Use social media to close the loop between online and offline action.

Social Media 115

Social Media Media Social San Jose 115

Nonprofit Tech for Good

DECEMBER 20, 2010

We don’t use it in our strategy now, which is telling! We use Hootsuite and Sprout Social to manage our accounts and track metrics. I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

NTEN

MARCH 19, 2009

Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. First, it's possible that online retention rates may increase over time as nonprofits become more savvy about the channel and the population moves more communication and interaction online in general.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. With such a clear policy for response, it is obvious that the blog generates valuable information to shape and improve a marketing strategy.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives. Morning Session.

Social Media 100

Social Media Effective Media Social 100

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. Each of these agencies works with nonprofits to strengthen their Google Ad Grant management strategies.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Tech Soup

MAY 26, 2011

ACS collects data by tracking what is happening online and offline. For nonprofits using new media, obtaining metrics can be difficult, because the type of data available is different than those available from traditional fundraising methods, but needs to be done. Fundraising channels needs to be integrated.

Interaction 62

Interaction Fundraising Cancer Causes 62

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Over the past three years, Planned Parenthood has built an impressive Internet presence and social media strategy. Sometimes before they ask.

Story 90

Story Platform Build Organization 90

Bloomerang

JULY 19, 2021

We can’t simply consider strategies as what we do; it’s necessary to consider how we do things. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . I’m not suggesting you dump what you’re doing if you’ve got solid strategies built into your nonprofit’s DNA.

Digital 96

Digital Marketing Fundraising Strategy 96

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Convio 76

Convio Mail Newsletter Game 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Online Community Engagement Strategies.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results. My nonprofit has found a free agent, now what? What are they good for?

Comment 97

Comment Artist Social Media Hype 97

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When it comes to planning your email marketing strategies, data is your friend. But where do you start?

email 89

email Marketing Strategy Fundraising 89

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. Not everyone who follows you on Facebook is necessarily following you on other channels too.

Fundraising 280

Fundraising Social Social Media Channel 280

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: . multichannel strategy. . Use a multichannel strategy. .

Digital 105

Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. The Social Media Strategy Map and Worksheet 1. Some social media strategists call this step “listening” and it is essential first step in developing your social media strategy. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

AUGUST 1, 2017

We covered everything from what a successful fundraising appeal should look like to ensuring that your Giving Tuesday efforts are part of your overall end of year strategy. Building year-end content strategies. For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. You can use the newly-released State of Nonprofit Marketing Report to gain insights into how your nonprofit peers are shifting strategy, using data, and leveraging technology to drive a better experience overall.

Marketing 69

Marketing Report Trend Metrics 69

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106