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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

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3 Nonprofit Social Media Challenges, And How To Overcome Them

TechImpact

Image courtesy of University of Minnesota. Too often, the problem nonprofits face is they’re treating their social media fundraising campaigns like their direct mail, telemarketing or email campaigns. Too many social media channels. Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. Start your search there.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

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5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. Here’s what you can do to help your end-of-year email stand out: Analyze your top performing emails –what were your best performing e-mails of 2017, which were your poorest performing emails? Very few emails take advantage of this text.

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. Make use of every channel you’ve got available. We should alway be looking for new and creative ways to drive online giving throughout the year.

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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. On the other hand, direct mail decreased by 26 percent. Facebook alone has 2.41

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Use time-limited offers to create urgency.

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