Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%).

Statistics 232

Statistics Online Fundraising Benchmark 232

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

Mail 52

Mail Relationship Digital Donor 52

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces.

Technique 201

Technique Retention Donor Online 201

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

Support 52

Support Donor Community Retention 52

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. A New Nonprofit Donor Paradigm How about categorizing gifts as: First time Habitual Thoughtful Passionate Today we’ll look at the first two; we’ll cover the latter two in Part 2. I prefer a different donor paradigm.

Gift 71

Gift Donor Time Mail 71

NetWits

JUNE 13, 2011

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer.

Channel 118

Channel News Mail Blogger 118

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. Now (August or earlier) is the time to start planning your end-of-year giving campaign! Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Set S.M.A.R.T.

Campaign 98

Campaign Giving Tips Mail 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

JANUARY 13, 2020

The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. This is an excellent time to ensure donors have seen all the great content on your website. 4) Add to Mailing List. 3) Send to Social Media.

Action 336

Action Donation Mobile Social Media 336

Bloomerang

MAY 26, 2021

Once you’ve done this, it’s time to prioritize your list and rank the things you think are most important. Now that you have a clear picture of who these people are, it’s time to become an “acquisition detective” and find the people who match your “sketch.” . Options could include: Direct mail. Tip #2: Locate. Tip #3: Plus One.

Program 120

Program Donor Tips Channel 120

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. When volunteers feel appreciated, they’re more likely to invest in your association, saving your staff precious time and resources. Acknowledging volunteers maximizes retention.

Associations 132

Associations Volunteer Benefit Retention 132

Get Fully Funded

JUNE 14, 2023

Consider your communication channels. Consider which types of communications result in higher engagement and which channels these communications take place through. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Social media. How frequently does the donor give?

Communication 59

Communication Personal Donor Nonprofit 59

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Use a multi-channel approach to re-engage lapsed donors Think beyond the appeal letter.

Donor 52

Donor Mail Retention History 52

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. All this glitter tends to temporarily blind nonprofits to the value of renewals – and the fact that there are hardly any renewals from first time online donors. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Ultimately, the goal of a membership engagement strategy is to improve member retention.

Strategy 98

Strategy Measure Social Media Metrics 98

Get Fully Funded

JANUARY 24, 2024

But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. Less team time spent on emails: All your team has to do is create email templates and configure the recipients in your software. To cultivate these relationships, strategic communication is key.

Relationship 59

Relationship email Donor Wisconsin 59

Candid

NOVEMBER 30, 2022

It’s that time of year again. The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. For some of your donors, giving on GivingTuesday may not be the right time. increase over 2020.

Tips 119

Tips Giving Fundraising Profile 119

Bloomerang

AUGUST 30, 2021

With the COVID-19 pandemic, we’re living through tumultuous times. adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Take heart: When times are tough, the tough get giving. .

Donor 101

Donor Giving Retention Gift 101

NetWits

MAY 31, 2011

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. The dominate giving channel for new donors 64 years old and younger is online — not offline. Retention rates for online donors continue to lag offline donor trends.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 97

Relationship Donor Build Tips 97

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). This purpose should be the core of your mission statement.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Response rates for each channel used . Total revenue.

Evaluation 112

Evaluation Metrics Campaign Fundraising 112

Get Fully Funded

OCTOBER 7, 2021

Focus on volunteer retention. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Direct mail. Traditional mail does still have a place in advocacy campaigns. Focus on volunteer retention.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

Game 59

Game Fundraising Storytelling Press 59

Bloomerang

APRIL 5, 2021

Having the lifetime value of a donor at your fingertips helps you confidently justify spending money to acquire new ones, especially if you can crack donor value by channel. . Ask yourself: Do we properly welcome first-time donors? . How good is our overall retention? What if you could do the same? of years on file x Avg. #

Donor 105

Donor Mail Gift Files 105

DipJar

AUGUST 6, 2021

Volunteer work often contributes to greater long-term sustainability because it can provide a reliable source of support during challenging times. . Volunteer Retention. Post your volunteer opportunities on several different channels, from social media to your website to email newsletters. Volunteer Retention.

Volunteer 98

Volunteer Program Management Retention 98

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. When you put in the work ahead of time, you will have solid strategies already in place and ready to go. When you put in the work ahead of time, you will have solid strategies already in place and ready to go. Get a head start on prospect research.

Demographics 79

Demographics Retention Donor Research 79

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. What next steps can you take to communicate more effectively by email, postal mail, and online?

Action 75

Action Report Practice Fundraising 75

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. In no time, you can deliver more relevant appeals and ensure your donors receive your outreach. Use your mailing list effectively.

Data 98

Data Donor History Demographics 98

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

Candid

FEBRUARY 28, 2023

So think about how you can use this time of year to focus on donor stewardship and relationship-building. Mailing thank-you, birthday, or holiday cards, signed by your staff or volunteers. This multi-channel approach not only helps diversify your funding streams.

Ideas 105

Ideas Fundraising Linkedin Grant 105

Saleforce Nonprofit

APRIL 6, 2022

Through CRM platforms , data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. Evolution or Revolution?

Change 75

Change Marketing Fundraising Stream 75

Allegiance Group

JUNE 7, 2023

That isn’t always easy, especially during times of economic hardship and crisis. Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10) Donor acquisition can be extremely time-consuming and expensive. Carving out time to interact with major donors face-to-face.

Donation 52

Donation Practice Fundraising Gift 52

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Planning a series of steps to engage your first-time supporters with your organization increases the likelihood they’ll remain engaged. Do you have a planned next step for them? Why might that be?

Data 96

Data Gift Relationship Interaction 96

Neon CRM

MAY 16, 2024

When was the last time you wrote a lapsed donor letter? For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift.

Donor 59

Donor Chicago Gift Children 59