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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Here are 4 tips to help you plan a successful massive fundraising event. Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. You are tired but feeling extremely fulfilled by the success of your accomplishment.

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Raising More With Direct Mail Fundraising: A Guide

OneCause

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.

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4 Communications Strategy Tips for Donor Retention

sgEngage

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . In contrast, an existing donor already has confidence in your organization. Direct Mail versus Digital Communications . Personalize all appeals .

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3 Tips to Start A Donor Acquisition Program

Bloomerang

Tip #1: Identify . Who do you think would really resonate with the mission and vision of your organization? Tip #2: Locate. This is the step where you determine which channel you will use to acquire donors. Options could include: Direct mail. Tip #3: Plus One. But where do you start? . Write those down too.

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15 Tips for a Strong End-of-Year Giving Campaign

Neon CRM

End-of-year giving has financial benefits for both the donor and the recipient organization. Ready to plan an end-of-year giving campaign that helps you stand out and moves donors to support your organization? Give these tips a try. Ask questions like: Have donors responded better to email over direct mail? Set S.M.A.R.T.