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Channel Surfing: A News Roundup

NetWits

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. In MultiChannel Donors: Real?

Channel 118
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Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

Care2

Last week I had the pleasure of moderating a panel about this timely topic of multi-channel fundraising and communication for NTEN’s 501 Tech Club New York City at the TADA! With all the new technology out there, nonprofit organizations have more ways than ever to reach donors online. Youth Theater.

Channel 52
professionals

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We Are Media: Webinar Series from NTEN

Amy Sample Ward

NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools. The back channel will be moderated by even more experts, who will add additional insights and answer participants questions. Break: 10 minutes.

NTEN 105
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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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Improving Direct Marketing Response with Online Advertising

NTEN

Online advertising has evolved. Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting. Perhaps the most blindly engaged channel used by nonprofits is online advertising. Richard Becker.

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How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

On Tuesday, I had the opportunity to do a Webinar called " Social Media for Trainers: A Bag of Tricks " over at the Engage 365 Online Community site. I had to look up the Clark Griswald reference ( National Lampoon's Christmas Vacation ), but you might be scratching your head wondering what the heck is a back channel?

Channel 87
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Innogive Conference: Panel Integrated Mobile/Social Strategy for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I just finished moderating a panel on the topic of social and mobile integration. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social.