If you’re a regular reader of this blog, you’ve seen the various different video tutorials I’ve published on using Facebook, YouTube, Google Analytics and WordPress. But if this is your first time here, do yourself a favor and subscribe to my YouTube channel. How to Add and Manage Roles for Facebook Page Admins. MORE >>

If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone. Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies. Facebook is not a website, it’s not a direct mail. Facebook engagement MORE >>

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently.    Optimizing your content for social channels does not have to be labor intensive. How is your nonprofit using text overlays? WifFlip. MORE >>

I just got back from the 2011 Nonprofit Technology Conference , where listening was top of mind: Listening to the amazing speakers, listening to the #nptech community , and listening to all the great ideas floating around the halls of the Washington Hilton. Is your organization listening to social media channels? But how? MORE >>

If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors. But like most nonprofits, you’re probably not integrating other marketing channels like Facebook into your events in a way that promotes your events, and your Facebook Page. Use Facebook Ads. MORE >>