Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. The panelists delivered their case studies and poems in three rounds, each with a sub-theme.

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Case Study Social Media Studies Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012. Not Data Driven.”

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Social Media Channel Data Media 100

EveryAction

JUNE 21, 2023

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of.

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Advocacy Generation Strategy Awareness 199

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) In one study, being thanked by a board member boosted giving 39%!

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Gift Script Phone Voice 99

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. This channel also tends to see positive returns—for every $1.27

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Mail Fundraising Nonprofit Channel 52

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Bedsider’s audience, for example, also follows Jimmy Fallon and Katy Perry, not only other groups that promote birth control. According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined.

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Social Media Channel Difference Media 119

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use an engaging and quick opener to convince viewers to care, for example: “More than 9 million children faced hunger in 2021.

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Video Support Tips Audio 106

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community Fundraisers will enable multiple YouTube “Creators” to raise money for the same fundraiser on multiple YouTube channels and videos, all updated at the same time. Optimize your YouTube Channel to get more subscribers.

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YouTube Money Raise Nepal 264

Neon CRM

MAY 31, 2023

Multi-Channel Campaigns Can Lead to a 204% Higher Conversion Rate Have you ever planned a fundraising campaign as a direct mail campaign, email campaign, or in-person event campaign? A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

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Statistics Fundraising Metrics Mail 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net? was created.

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Arts Social Media Studies National 110

M+R

DECEMBER 8, 2023

They look a little something like this: [link] utm_medium=email & gclid=EXAMPLE This tracking can be broken down into Click Tracking and User Tracking. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign.

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Track Digital Change Fundraising 104

Nimble AMS

SEPTEMBER 20, 2022

The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. Offer examples of inappropriate behavior , unacceptable practices, and impermissible content so members clearly understand what isn’t allowed. . Your members want to connect.

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Community Online Guidelines Retention 133

Bloomerang

JULY 14, 2023

— Clueless in Seattle Dear Clueless, Let me offer two clues: (1) a better donation page, and (2) multi-channel promotion. One famous study looked at how to increase organ donations. In the example below, you can see monthly is pre-selected and color-highlighted. Second, promote monthly giving through multiple channels.

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Giving Gift Charity Seattle 75

Care2

APRIL 18, 2014

Loyalty, donation levels, and fundraising performances is just some of the data unveiled in Blackbaud''s 2013 Peer-to-Peer Fundraising study. The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). The goal of the study was to understand the value of true fundraisers.

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Studies Money Raise Charity 72

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. For example, let’s say you want to increase the total number of supporters enrolled in your monthly giving program. having your marketing team launch a new campaign and explore a different communication channel).

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Analytics Data Giving Metrics 52

Neon CRM

AUGUST 18, 2023

Studies have repeatedly shown that the human brain responds positively to altruism and people are hard-wired to give because it produces feel-good emotions. For example, which email received the most clicks and why? Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters.

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Campaign Giving Tips Mail 98

Volunteer Hub

MAY 5, 2023

Nonprofits should provide all volunteers with information about their mission, vision, and impact, along with access to training resources, documented expectations, available channels for on-site and off-site communication, and ways to provide feedback about their overall experience.

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Volunteer Experiment Tips Training 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2010

In addition to the report, the Foundation Center has an extremely useful aggregation site called Glasspockets that among other features let you quickly browse the social media presences of 66 foundations. What I really like is that you can compare different social channels across foundations pretty easily.

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Social Media Foundation Studies Media 101

The Modern Nonprofit

APRIL 7, 2024

A study by Social Fundraiser found that 69% of P2P fundraising participants faced barriers in meeting their goals. However, the Social Fundraiser study makes it clear that many participants struggle to fundraise effectively. Give first – Lead by example and get the ball rolling with your own contribution.

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Challenge Donation Tips Fundraising 59

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. They also get a tax write-off, so it’s a win-win for both.

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Practice Online Fundraising Nonprofit 339

Volunteer Hub

NOVEMBER 29, 2022

Here are a few examples described by Volunteer Canada in their Bridging the Gap Report : Many people are looking for group activities but few organizations offer them. Establish communication channels. In fact, according to a study commissioned by H&R Block, the average person has just 4 hours and 26 minutes of free time per week.

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Volunteer Management Kansas Canada 76

Candid

SEPTEMBER 28, 2021

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . And that’s just on one channel; think about Facebook, LinkedIn, Twitter, TikTok, and more. On Instagram alone, the average person has approximately 150 followers.

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Fundraising Pledge Awareness Social Media 122

Nimble AMS

JANUARY 20, 2022

These ideas from a recent association trends study can help you prepare your organization for whatever comes next. The 2021 Association Trends Study by Community Brands offers multiple findings that point the way for associations to better serve their members in uncertain times. . For example: .

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Associations Studies Trend Data 78

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Preferred giving channel.

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Donor Effective Fundraising Blackbaud 237

EveryAction

AUGUST 3, 2023

Board members’ financial support also demonstrates their commitment to your cause, which sets an excellent example for other donors. Typically, organizations should begin with a feasibility study that gathers input from key stakeholders, such as major donors, to gauge their willingness to support the campaign.

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Strategy Giving Fundraising Gift 177

Nonprofits Source

NOVEMBER 7, 2023

For example, you might start a staff book club and use Christian books as a valuable resource for establishing essential team ethics. For example, you can subtly make your beliefs known by adding a Bible verse reference to your email signature. However, you can still do your part to practice transparency when communicating with others.

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Work Nonprofit Local Roles 52

The Modern Nonprofit

APRIL 18, 2023

Use existing sources of information to complement your primary research This may include academic studies, reports from other nonprofits, government data, or articles and publications relevant to your cause. For example, you might label a segment “Young Environmental Activists” or “High-Income Arts Patrons.”

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Guide Donor Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

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Content Strategy Tips Case Study 136

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. As for choosing new recruitment channels, start with the ones your target audience prefers.

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Organization Online Influence Metrics 52

Bloomerang

NOVEMBER 8, 2023

Here’s an example: “ Your generosity this year has provided education, meals, and housing to those in need, making a real impact. If you have a social media presence , use all of your channels to spread the word quickly. Focus on a clear and compelling message that resonates with your donors.

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Strategy Social Media Rate Gift 56

sgEngage

JULY 6, 2022

The concept, however, is effective on any marketing channel. Those who have written books about your mission, studied it in an academic setting, or otherwise gained insight on the subject can make great influencers as they have the industry experience and knowledge to share with others. Industry experts.

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Influence Collaboration Social Media Channel 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. This year I’m more of a guide on the side and helping to surface the knowledge and experience in the room. Policymakers do not pay attention to messaging that comes through social media channels. Living Case Study. View more presentations from Beth Kanter.

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Case Study Social Media Studies Integration 98

Nimble AMS

JULY 15, 2022

According to the Community Brands 2022 Association Trends Study, 49% of individuals reported their top member benefit was their organization’s Code of Ethics. . In your online member community, consider posting relevant sections of your association’s Code in different member chats or channels. Download now.

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Benefit Retention Associations Social Media 123

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

While the study looks at the details of consumer behavior, motivations, AND their actual social usage for three major corporate brands, the findings are useful for any nonprofit that wants to develop an accurate persona of its audiences social media use. Research Studies' Enthusiasts post five times a week or more.

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Social Media Audience Analytics Media 126

NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition. .

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Facebook Fundraising Work Comparison 260

The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. What is a multi-channel fundraising? It is a strategy used by non-profits organizations to reach out to more donors through the use of multiple communication channels. Don’t be shy.

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Campaign Fundraising Channel Mail 90