Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Take Twitter for example. If your organization has a robust Facebook presence, you can also use a Facebook Event to promote the event.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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NetWits

FEBRUARY 27, 2012

The lifetime value of an online acquired donor is roughly $128 dollars to your organization. Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. If not, here are ten more benefits of a recurring giving program along with a few great examples. Are you a believer yet?

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Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Name (s): Dupé Ajayi and Megan McDonald. LinkedIn: taproot-foundation.

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Social Media Foundation Examples Media 189

Get Fully Funded

AUGUST 14, 2023

You can create and run an online campaign to support an offline appeal or an event. You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. For example, if your campaign is off to a slow start, you can post something about that and wake people up.

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Campaign Online Fundraising Social Media 98

Qgiv

MARCH 25, 2024

Examples of benefit concerts Some major examples of successful benefit concerts include Live Aid , Tibet House US’s Annual Benefit concerts , and One Love Manchester. While these are examples of some of the most famous benefit concerts, your concert doesn’t need to be historic to have a large influence on your cause.

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NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. Affiliate programs, organic search traffic and even offline advertising scored higher than social. So here’s another great bit of learning for us.

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Facebook Fundraising Work Comparison 260

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time.

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Offline Channel Fundraising Mail 153

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. That is what a lot of us are doing.

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Facebook Results Change Organization 135

Everyaction

APRIL 9, 2018

In this series, we’ll be exploring the unique concerns that organizations in different fields consider when searching for a CRM software. In this series, we’ll be exploring the unique concerns that organizations in different fields consider when searching for a CRM software. Multi-Channel Engagement for Diverse Audiences.

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Organization Contact Channel Volunteer 43

Kindful

APRIL 28, 2021

Events are typically near the top of every nonprofit organization’s list of disrupted activities and strategies. Thankfully, many organizations were able to shift to a virtual event format with limited disruption and, in some cases, even greater success than their previous in-person incarnations.

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Cloud 4 Good

JUNE 28, 2022

The overarching goal of this next phase is to humanize the customer experience with new AI-powered conversational intelligence, mobile offline access, and innovations to the Customer Data Platform. . For example, many marketers are looking for the capability and value of real-time Personalization , not an “Interaction Studio” solution. .

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Marketing Language Product Phase 101

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization.

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Donor Strategy Nonprofit Phone 98

Bloomerang

JULY 26, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Is your site well organized and easy to navigate? . First, pretend you know nothing about your organization. if your organization ceased to exist, would people care ?)? . Does the organization look trustworthy? If so, how?

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Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. They can show some love for your organization quickly, no matter where they are in the world.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. To be effective on social channels, CEOs need to be authentic.

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NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Looking for some good data and examples for your fundraising team? While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – – Blackbaud.

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Fundraising Blackbaud Benchmark Charity 234

Amy Sample Ward

SEPTEMBER 20, 2013

We can’t forget that to be data-informed as an organization and as decision-makers, we have to actually be informed by that data (see what I did there?). A common example of this that I hear often is with volunteer engagement. Is data helpful if you can’t change it?

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Metrics Impact Change NTEN 158

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post).

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Social Media Integration Tools Tips 126

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. For example, we track what individual prospects view on our website, giving us a sense of their interests and priorities. Retailers know all the ways you engage with them online and offline.

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Gift Strategy Amazon Digital 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. And you shared them!

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ROI Examples Results Social Media 91

Neon CRM

NOVEMBER 29, 2023

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. This is a good indicator that campaigns run on other marketing channels, like social media and personal phone calls, influenced the broader awareness of GivingTuesday campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Last week, I was in Sao Paolo for the ABCR Festival, the leading conference in Brasil for fundraising for nonprofit organizations. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. The challenges: Explosion of online media channels.

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Learning Donor Online Fundraising 86

Kindful

AUGUST 19, 2021

It’s almost new donor acquisition season, and now is the perfect time to review the ideal prospective donor you’re trying to attract for your organization. . For example, let’s say your ideal donor is someone who is between 20 and 30 years old with an annual income range between $40,000 and $60,000. Events like galas or concerts.

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NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Also consider a bi-weekly or monthly newsletter that includes quick tips, examples from other fundraisers, and links to available resources. Saying Thanks.

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Relationship Raise Tips Fundraising 208

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. For example, you can compare this year’s year-end giving campaign to last year’s. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

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Analytics Org Adwords Metrics 52

Connection Cafe

MARCH 4, 2019

We are 20 years into this online giving adventure and there is still a tremendous amount of up-side for nonprofit organizations. Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. This online versus offline wall is mostly in our own heads. of total sales.

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Online Giving Offline United States 36

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. For example, we track what individual prospects view on our website, giving us a sense of their interests and priorities. Retailers know all the ways you engage with them online and offline.

Gift 52

Gift Strategy Amazon Digital 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. The guide offers a few examples, and a reminder that you don’t have to use them all: Dollars to be raised. Number of donors. Number of new donors. This can really boost your efforts.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Next, you are ready to organize your content onto your editorial calendar. Review ideas in your “Idea Dashboard”.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization. Step 2: Share Across Channels. You want to share the same basic message across all channels, but you’ll often vary the specific call to actions.

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Social Media Content email Websites 101

CauseVox

JUNE 9, 2021

Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Choose one day- a day that possibly has some symbol or importance to your organization (ex. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

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Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Also, larger organizations might have silo issues, with walls between alumni outreach and development functions. Networked Nonprofit and Social Media Maturity of Practice.

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Bloomerang

JUNE 1, 2022

It’s crucial to understand just how important year-end fundraising is for your organization. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact.

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Guide Giving Nonprofit Metrics 107

NonProfit Hub

JANUARY 11, 2019

Sponsorship programs aren’t for every organization, but they can provide some much-needed relief when money is tight. Before you begin the process of seeking sponsorships, you need to know what your organization offers that can actually be sponsored. What is it that your organization does? Know your stuff. Do you raise funds?

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Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone. Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

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Channel Case Study Fundraising Offline 42

Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. One of the core principles in community engagement is to use the tools your community is using.

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Social Network Network Strategy Social 165