sgEngage

OCTOBER 14, 2022

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications.

Communication 79

Communication email Marketing Museum 79

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

email 98

email Donation Tips Template 98

TechImpact

JULY 21, 2014

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Here are 10 things your nonprofit should NOT do on its next email newsletter. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Image courtesy of Scorephoenix.org.

Newsletter 246

Newsletter email Meme Images 246

M+R

DECEMBER 1, 2023

Email… stabilizing? After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. Fun new channels!

Giving 97

Giving New York City Channel Trend 97

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Haven’t tried email marketing yet?

Marketing 246

Marketing Analysis ROI Picture 246

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Your channel is the vessel in which you choose to share your content. Different types of messages are received and presented differently via different channels. Which channels should you use? Website and email.

Platform 122

Platform Communication Indianapolis Channel 122

Allegiance Group

SEPTEMBER 16, 2022

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. Being in the business of improving direct mail and email fundraising campaigns for nonprofits, as I am, you start to see patterns of success and failure.

email 52

email Effective Fundraising Language 52

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Multi-channel components. Calls to action.

email 150

email Test Conference Benchmark 150

EveryAction

JULY 3, 2023

These include your donation page, email sign-ups, advocacy forms, and any other features that generate or collect engagement data from site visitors. When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing.

Virtual 190

Virtual Site Support Fundraising 190

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 359

Tools Fundraising Analytics Analysis 359

Nonprofit Tech for Good

JULY 9, 2023

Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. By default, it will be sorted by the Default channel grouping.

Track 248

Track Conversation Analytics Google 248

Bloomerang

MARCH 13, 2024

Some people prefer email; others texting, cell phone calls, landline calls, video conferencing, social media. I prefer email for several reasons, but perhaps I have grown old fashioned. I use email primarily for business purposes, and the contents are more serious and typically require more character spaces to address adequately.

Fundraising 97

Fundraising Attitude Laptop Channel 97

Neon CRM

MAY 31, 2023

This fundraising metric shows us that, while digital appeals are a great way to reach donors, direct mail should still have a place in your fundraising strategy. Along with many other nonprofit-specific email insights, we found that the average nonprofit has a 29.58% email open rate. 37 Million U.S.

Statistics 97

Statistics Fundraising Metrics Mail 97

Byte Technology

JANUARY 14, 2022

With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. Next, we created a marketing dashboard tool for scheduling and tracking social posts, email marketing blasts, and blog posting. Timing is everything!

Marketing 243

Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

FEBRUARY 5, 2023

1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! This simple method of getting the word out works so long as you can secure highly visible places to hang your flyers.

Donor 324

Donor Fundraising Template Game 324

M+R

MARCH 14, 2024

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising.

Giving 95

Giving Museum New York City Boston 95

Bloomerang

JUNE 5, 2024

With an in-person event, attendees browse items displayed on a table and place bids on their favorites using paper bid sheets or a mobile bidding platform. In a virtual silent auction, supporters view auction items on a website or webpage and place bids online. In fact, not all of your guests will have placed bids or won items.

Hosting 92

Hosting Sponsor Software Stream 92

Byte Technology

JUNE 16, 2015

Wondering just how important it is to build and maintain an email list for your business or non-profit? Consider this statistic from Internet marketing professionals: the average email list degrades by nearly 23 percent each year due to opt-outs, changes in addresses and more. Great email list results begin with great content.

email 100

email Tips Contest Social Media 100

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

email 52

email Marketing FAQ Profit 52

The Modern Nonprofit

MARCH 26, 2024

Preparation is key To effectively retain emergency donors, you must have a solid foundation in place. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support. This creates a more meaningful ask.

Support 52

Support Donor Community Retention 52

Everyaction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. If you have a big story, dedicate a whole email to it.

Newsletter 60

Newsletter email gMail Template 60

Bloomerang

MAY 26, 2021

This will give you a picture of where there is overlap with your current and prospective donors and show you specific places where your new donors may be unique. This is the step where you determine which channel you will use to acquire donors. Note: If your budget is a major factor in your channel selection, don’t panic.

Program 121

Program Donor Tips Channel 121

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 292

Storytelling Digital Channel Profile 292

Media Cause

NOVEMBER 3, 2023

Communication Tools In remote or hybrid workplaces, organizations are likely already utilizing popular tools like email, Slack , Teams , Google Meet , Zoom , etc. To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Include the message in multiple places (i.e.

Project 105

Project Communication Management Doc 105

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. Let’s think about your non-donor records.

Donor 90

Donor Social Media Websites Content 90

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns. Why should my nonprofit host a charity golf tournament?

Charity 84

Charity Create Sponsor Sample 84

sgEngage

JUNE 11, 2024

Then you need to identify the right students and deliver that message to those families at the right time using the right marketing channels. How much of the heavy lifting do we place on parents? After each event, we emailed a thank you before they even left the parking lot to keep our school top of mind.

Application 78

Application Student Blackbaud Review 78

Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Introduction: This will be the first post and email about your online campaign. Your posts may be shared on social media or your emails may be forwarded along to others. Write your copy.

Campaign 98

Campaign Online Fundraising Social Media 98

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

AUGUST 19, 2023

You can send them personalized messages, let them spread the word on social media, and even send them email updates. These generations are more likely to donate online than through traditional methods, and they place a high value on transparency and communication from the organizations they support.

Donation 197

Donation Digital Online Giving 197

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

Candid

OCTOBER 17, 2023

If you receive an email from an individual, you can respond directly to that. If you already have a relationship with someone at the grantmaking organization, that’s a good place to start. If you don’t, you can search Candid’s Foundation Directory to find who to contact, or you can reach out via a contact email from their website.

Proposal 119

Proposal Grant Contact Relationship 119

sgEngage

OCTOBER 12, 2022

Ensure you have the right technology in place. Take a look at your fundraising tech stack – do you have a peer-to-peer fundraising platform in place that allows for simple sign-up, easy fundraising page creation, and convenient fundraiser management, such as sending requests via email or social media?

Blackbaud 97

Blackbaud Social Media Audience Campaign 97

Nonprofit Tech for Good

FEBRUARY 1, 2021

When golfers and sponsors register online, real-time information is collected all in one place and can be accessed by organizers, volunteers, and even golf facility staff. Get started here or email us directly at events@golfstatus.org. . Provide a professional experience for golfers, sponsors, and supporters.

Websites 216

Websites Benefit Sponsor Fundraising 216