Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

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Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Donors are your nonprofit’s greatest resource. year over year.

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. Want to learn more about effective text message marketing?

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Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Instead, you can support and build upon your current efforts with marketing on new channels. Show Gratitude. Reach New Audiences.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Target your engaged supporters.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

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Bloomerang

JUNE 9, 2021

What’s the formula for effective fundraising?” . This is the “formula” for just about all effective fundraising strategies. When speaking with Millennials, Gen X, and Gen Z people about direct mail, you often hear, “I just throw that out.” Let’s go back to direct mail fundraising, for example. . Well, here it is: 12141.

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Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. Text, email, direct mail? Test your content.

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Allegiance Group

SEPTEMBER 16, 2022

If so, you’ll want to read our tips for better writing effective fundraising letters. At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. You need to build a case for supporting your nonprofit. Why give now?

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EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging? Fundraising.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail.

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Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Attracts new supporters and partners with information about how they can help change the world.

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Consider how much you should raise to effectively help your mission while keeping your budget in mind. .

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Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Network for Good

OCTOBER 14, 2020

A strong year-end appeal increases the odds that your supporters will pay attention and respond. Potential supporters are much more likely to take your nonprofit seriously if your branding is consistent. 2) Broaden Your Appeal By Using Multiple Channels. Effective campaigns use a variety of ways to engage their supporters.

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Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. Here’s what it takes to create an effective, strategic end-of-year giving campaign. Ready to plan an end-of-year giving campaign that helps you stand out and moves donors to support your organization? Set S.M.A.R.T.

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Candid

APRIL 6, 2023

This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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EveryAction

JULY 31, 2023

Knowing their contributions have double the impact drives many nonprofit supporters to give⁠—and to give in larger amounts. We recommend implementing a multi-channel engagement strategy that meets donors where they are. Not to mention, public acknowledgment of matching gift donors can also have a profound effect.

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Greater Giving

DECEMBER 15, 2022

As technology continues to evolve, your supporters are online more than ever. Today, we’ll focus on that last part, marketing for stronger supporter engagement. . Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels .

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The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. So how do you ensure that your e-newsletters are as effective as they can possibly be? Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. Supporters should clearly understand what you do to aid beneficiaries and further your mission. Learn More!

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M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Top Nonprofits

NOVEMBER 9, 2021

Both online and in-person events have the potential to engage a wide range of supporters. However, virtual galas are entirely possible with the right planning and technical support, as many nonprofits have demonstrated in the past. Many of these strategies also apply to in-person galas. Let’s get started. Marketing specialists.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

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Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. to submit tax-deductible gifts.

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Neon CRM

MAY 16, 2024

Lapsed donors are a valuable group of supporters. Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. A well-written letter can inspire them to renew their support. Let’s explore how to write one.

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Care2

MARCH 17, 2014

Is your nonprofit effectively engaging donors? For 6 months in 2013, after making an online contribution, they tracked all interactions with these organizations through direct mail, online, and by phone. How quickly and how frequently were subsequent direct mail appeals received? Make them special and valued. Monthly Giving.

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Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

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The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Supporters took advantage of the second chance. Best practices of what makes for an effective email continue to evolve.

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Achieve

JULY 26, 2021

It’s easy to get overwhelmed when you’re thinking about how you’d like to ask your supporters for a donation. How can you show supporters that you need their help without overasking? It’s your moment to convey to your supporters why your cause matters and why they should support it. . What’s the best way to.

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EveryAction

MAY 11, 2023

Tell your supporters clearly and directly what your goal is, the why behind your goal, and how you need your volunteers to take action. This will allow you to explain to supporters the reason behind the actions you’re asking them to take. understand what you need and why. Don’t assume! Don’t lose hope!

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